Men's Health
33 East Minor Street
Emmaus, PA 18098
Fax: 610/967-7725
If you want to get on the good side of Men's Health editors, give them an inside track on a major medical study or advance notice of cool gadgets and gear. It's also worth your while to get familiar with this magazine's personality - from its edgy take on sexual health ("Pull Her Sex Trigger" and "How to Improve Your Rear View") to its staunch anti-tobacco position.
It never runs tobacco advertising, so don't expect a rave review on sexy cigars. In fact, a PR pro who doesn't know the magazine's editorial style is what bothers Senior Editor Ron Geraci the most.
Your work to discern an appropriate pitch is definitely worth the effort. Men's Health has a circulation of 1.5 million (with a core demo of men in the 20-50 age range) and is available in 23 countries.
Common editorial staples are trends and research that deal with sexual health and fitness. "News you can use" items are also highly pitchable, like new low-fat recipes, diets and alternative health advice. No matter how great your idea is, faxing is better than any other contact method. Phone pitches in particular are a real gamble. "One in 1,000 are worthwhile," says Geraci.
Source: PR NEWS Media HotSheet, sister publication to PR NEWS. For more information, call 888/707-5814. To suggest a publication to profile, call Elizabeth Tobbe at 301/340-7788, ext 4130.