Archive: May 1999

I returned recently from the PRSA Counselors Academy to find this in the pile of press releases on my desk: "Microsoft’s Legal Battle Hurt Company Image, According to GCI Study." While the release admittedly got… Continued

Virnell A. Bruce, VP of communications at Lockheed Martin Corporation Space and Strategic Missiles Sector in Bethesda, Md., since 1995, joins the Boeing Company May 26 as VP of communications for government relations. Bruce will… Continued

PUBLIC RELATIONS SPECIALIST: PriceWeber, a $63 million marketing communications firm in Louisville KY, seeks a PR professional with minimum of five years of agency/client experience. Requires strong writing skills and experience in business-to-business media relations;… Continued

NEW YORK – It’s no secret in the PR world that an open workplace environment is the backbone to achieving positive employee communications. But the buzz word for the new millennium is "corporate culture" and… Continued

Commission Issues Newborn Kidnapping Guidelines The Joint Commission on Accreditation of Health Care Organizations (JCAHO) last week issued guidelines that should help hospitals prevent baby snatching. The special alert was sent to nearly U.S. 5,100… Continued

Agency Avoids ‘Bells and Whistles’ Approach to Win New Biz The Win In March, Belsito & Company in New York earned new PR business from Gilead Sciences in San Francisco to support Preveon, Gilead’s AIDS… Continued

Healthcare companies Ciba-Geigy and Sandoz recently merged to form Novartis. Astra and Zeneca are engaged to marry. So are Hoechst Marion Roussel and Rhone-Poulenc Rorer. Every day, more hospitals are merging into larger health-system networks.… Continued

Diagnostic Campaign Celebrates "Human" Value of Testing When Chiron Diagnostics was trying to shape an identity for its research prowess and testing devices in 1996, the medical industry largely viewed diagnostics as an area to… Continued

Better Patient Info Needed Contrary to popular assumptions, health plans are not the top reason consumers change, add or select a physician. Quality of physician communication and care is the reason. Half of America’s 100… Continued

Efforts to educate women about healthcare are achieving mixed results. Preventive care, access to care, domestic violence and caregiving are particularly problematic, according to new findings by The Commonwealth Fund 1998 Survey of Women’s Health… Continued