Archive: February 1999

Healthcare video news releases (VNRs) are a hot commodity for newsrooms with meaner and leaner staffs trying to meet the increasing viewer demand for news of medical breakthroughs, trends and developments. Two recent surveys by… Continued

General Aker Partners (Washington, D.C.) to create national education campaign for the Smart Card Industry Association, Lawrenceville, N.J. Creative Marketing Alliance (Princeton Junction, N.J.) becomes agency of record for law firm Golden, Rothschild, Spanola &… Continued

February17-19 "National Executive Conference on Branding, Positioning, and Competetive Strategy," HealthCare America, Renaissance Parc Fifty Five Hotel, San Francisco, 617/742-1740, http://www.healthcareamerica.org February 17-19 "International Symposium 3: Global Terrorism – How Does PR Prepare?" The Institute… Continued

When the Virginia Housing Development Authority (VHDA) wanted to chronicle its 25-year contribution to the Commonwealth, it put a face on its mission by turning the spotlight on the citizens aided by the organization. In… Continued

The Win Last summer, Duffey Communications, a national PR agency and iXL, a Web marketing firm, co-pitched to the Centers for Disease Control their multimedia PR capabilities for delivering health information. The two agencies, both… Continued

1120 Avenue of the Americas New York, NY 10036 Phone: 212/382-5600 Fax: 212/382-5812 As the magazine for American Express Platinum Cardholders, the bimonthly Departures is a luxury lifestyles magazine. With a laundry list of topics,… Continued

Women.com Networks 1820 Gateway Drive Suite 100 San Mateo, CA 94404 After last month’s merger with Hearst Corporation’s HomeArts.com, women.com is vying to become the No. 1 player in women’s Web sites. This partnership is… Continued

Amara D. Angelica writes a biweekly column, "Countdown 2000," on Y2K for TechWeek (http://www.techweek.com). After covering Y2K since May 1998, she offers PR NEWS readers advice on planning media relations with a Y2K angle. Less… Continued

When the Humane Society of America caught Burlington Coat Factory trimming its parkas with dog fur, not coyote fur as advertised, both Burlington and its supplier, ACME International landed in the headlines. Burlington and ACME… Continued

On The Radar Screen McCurry Still Answering Questions – Without the Spin In his new role with PA firm Public Strategies, former White House Press Secretary Mike McCurry took the stage last week at American… Continued