Newsrooms Meet Soaring Demand For Health News with More VNRs

Healthcare video news releases (VNRs) are a hot commodity for newsrooms with meaner and leaner staffs trying to meet the increasing viewer demand for news of medical breakthroughs, trends and developments. Two recent surveys by VNR services companies bear this out. Healthcare topics occupied six of Medialink's Top 20 Video News Releases of 1998 and 91 percent of newsrooms said they were most likely to air a health-related VNR or satellite media tour over any other categories, according to a report by D S Simon Productions.