Archive: February 1999

On the Radar Screen PR firms are usually so secretive about their inner-workings, so imagine our surprise when the folks at Bailey/Gardiner Creative Communications, along with their press release about the arrival of new VP… Continued

The political shuffle prompted by the January changing of the Congressional guard means showtime for those in public affairs. Post inauguration, PR agencies nationwide ready their teams both by bringing former government relations pros into… Continued

February 8-11 IQPC’s Healthcare Info Net ’99 conference. Atlanta. 800/882-8684. February 18-19 HealthCare America’s first annual conference, A Brand New Day in Healthcare. San Francisco. 617/742-1740. February 22-23 Strategic Research Institute’s Sports Nutrition Marketing conference.… Continued

Q4 Mergers at Three-Year Low The demand for merger communication shows signs of leveling off as the industry’s trend toward consolidation hits a downward spiral. Healthcare mergers in Q4 of 1998 dipped 23 percent to… Continued

Last fall, an integrated campaign to launch a breakthrough hearing aid had physicians at the Association of Dispensing Audiologists all ears. Hundreds of physicians requested follow- up information about how the new Sonic Innovations’ Natura… Continued

If you’re trying to get the biggest bang out of your direct marketing campaigns, guest columnist Michael Paladini has some home run ideas that will achieve major league results. Toward the end of the baseball… Continued

By 1997, the Delaware Valley Transplant Program (DVTP) in Philadelphia knew it was close to cracking the code on a national collaborative solution to boost organ donation, when it helped draft Pennsylvania Act 102 in… Continued

Americans Worry About Privacy Healthcare consumers view the shift from paper record-keeping to electronic patient records as the most serious current threat to medical privacy, according to a new study by the California HealthCare Foundation.… Continued

Carpe diem is the clarion cry of hospitals confidently leaping into the future to do business online. That industry trend has spurred the launch of Third Millennium Healthcare Systems. This new healthcare arm of the… Continued

Voyeurism on the Web may have started with the likes of the Jenny-cam but now the healthcare world is viewing its marketing possibilities with increasing favor. Allowing cybersurfers to peek through a computer desktop window… Continued