Archive: February 1999

It’s mid-February 1999, and you have communicated your organization’s Year 2000 remediation plans to clients or customers, employees, vendors, shareholders and partners. Hopefully, you also have received information from your suppliers and business partners that… Continued

Picture it – you’re digging for a holiday shopping season news hook for a line of educational toys competing against action-packed video games and the hot newfangled toys that lend themselves to media hype. A… Continued

February 24 "WEPR Pacesetters Luncheon: Women and the New Media," Women Executives in PR, Doral Park Avenue, 70 Park Avenue, New York, 203/226-4947. February 24-26 "Entertainment Branding and Tie-Ins," Institute for International Research, Ritz-Carlton, Marina… Continued

Journalists get a lot of ineffective and boring press kits so when one is really great, we think it’s worth mentioning. This week we offer hats off to Richmond, Va.-based Opus Event Marketing which sent… Continued

It’s impossible today to have a strict definition of a crisis since so many variables – publicity, a plunge in stock price, outside controversy (just think Teletubbies) – can rock the brand boat. With that… Continued

Chicago Tribune 435 N. Michigan Ave. Chicago, Ill. 60611-4003 Phone: 312/222-3232 Editors from this windy city paper make pitching a breeze with their Midwestern good manners. Expect return calls and good media relations advice when… Continued

MSNBC 1 MSNBC Plaza Secaucus, NJ 07094 It’s not easy to even get your foot in the door with staffers from MSNBC. In fact, it has taken us weeks to track down producers – with… Continued

PR measurement has often been more sporadic and hybrid than it has been highly standardized. But the Institute for Public Relations is hoping to bring clarity – even closure – to the need for uniform… Continued

Global Fortune 50 company, with headquarters in the Boston, Mass., area, seeks media relations specialist. Responsible for monitoring media coverage of the company in international, national, local, business and trade press. Will work with director… Continued

Business Moves Acquisitions Hill and Knowlton buys $8-million-plus-in-revenues techno shop Blanc & Otus, San Francisco. B&O retains its current brand, operating as Blanc & Otus, with all 85 employees remaining on board, according to President… Continued