Archive: January 1999

Communications budgets are averaging $3.8 million a year for $1 billion-plus companies, according to a first-time study by the Public Affairs Group of 539 companies in 26 sectors. The study will be released in full… Continued

In this article, the second of two parts, we focus on the effectiveness of campaigns and strategies that companies employed in 1998. What follows are first-person accounts, from either the clients or the agency that… Continued

Growing SF Public Relations/Public Affairs agency seeks dynamic individuals with strong research, writing, issues management and strategy skills for account executive positions. Agency experience and public affairs background a must. Email resume and writing sample… Continued

On the Radar Screen We’d be remiss if we didn’t pass along three well-deserved kudos this week: #1 to Foodmaker, parent company of Jack in the Box restaurants, for its annual report. Reminiscent of a… Continued

If the terms upgrade and globalization described the PR vendor business last year, add alliances, acquisitions, integration and Webcasts to this year’s list of hot topics. To leverage your agency or corporate brand, get in… Continued

General Alan Taylor Communications, New York, is agency of record for Castrol North America Inc., a Wayne, N.J.-based motor oil company. Bozell Kamstra, Boston, retained by Jasper Wyman & Son, a Milbridge, Maine-based grower/processor of… Continued

HMOs Fill Domestic Violence Void with Physician Education Certain high-profile industries, especially healthcare, have taken some image knocks for being too bottom-line oriented. But smart companies know that survival into the millennium will require balancing… Continued

January 18-20 "Europress for Networks," tour featuring 10 editors from European trade publications, Europress Connection, Southern California, Colorado Springs and Bay Area, 408/371-7404. January 20 "Focus on the Future of Content" with CNN breakfast speaker… Continued

Wired News, a separate online news site from the publishers of Wired, is updated daily with news, politics, culture and technology. Don’t confuse this site from sister site, http://www.hotwired.com. Editors stress Wired News is not… Continued

Wine Enthusiast 8 Saw Mill River Road Hawthorne, NY 10532 There’s not a sour grape in the bunch – of editors, that is, at Wine Enthusiast magazine. We found this group a good bet for… Continued