General
- Alan Taylor Communications, New York, is agency of record for Castrol North America Inc., a Wayne, N.J.-based motor oil company.
- Bozell Kamstra, Boston, retained by Jasper Wyman & Son, a Milbridge, Maine-based grower/processor of wild blueberries, to develop strategic awareness programs.
- Carl Thompson Associates, Louisville, Colo., handling IR for BNCCORP, INC., Bismarck, N.D., a bank holding company for BNC National Bank.
- Crosby Marketing, Annapolis, Md., is agency of record for The Calvert School, Baltimore, to develop an integrated marketing program to expand home-schooling enrollment.
- Fineman Associates, San Francisco, to introduce Functional Beverage brands for Weider Nutrition International, San Francisco, a nutritional supplements company.
- Hill and Knowlton, Inc., New York, is agency of record for Balance Bar Company, a New York-based nutritional alternative snack food company.
- KCSA, a New York-based IR and PR firm, is agency of record for the following: Atlantic International Entertainment Ltd., Boca Raton, Fla., developer and marketer of Internet and private network transaction-based products; Home Security International, Inc., Sydney, Australia, marketer of security alarm systems; ImPlant Sciences, Inc., Wakefield, Mass., soon-to-be-listed medical company which produces radioactive stents and prostrate seed sectors; Neose Technologies Inc., Horsham, Pa., producer and commercializer of complex carbohydrates for nutritional, pharmaceutical and industrial use; Perfumania, Inc., Miami, a specialty retailer and wholesale distributor of brand and designer fragrances; and Cognet Corp., Valhalla, N.Y., a software company specializing in enterprise network management solutions.
- Knoll and Company Inc., Portland, Ore., is the new advertising and PR agency for West Coast Shoe Company, Scappoose, Ore.
- KWE, New York, is agency of record for The Anchorage Convention & Visitors Bureau, launching Alaska Native Heritage Center.
- Laura Davidson PR, New York, is agency of record for Villa del Sol, a luxury beach resort in Zihuatanejo, Mexico.
- Lou Hammond & Associates Inc., New York, to provide marcom for the MGM Grand, Las Vegas; the Doral Golf Resort and Spa, Miami; and Jumby Bay Island, a hotel in Antigua.
- Morgan Marketing & PR, Irvine, retained by Ruby Restaurant Group, Irvine, Calif., to publicize its support for the annual Tournament of Roses Parade.
- Nuffer, Smith, Tucker, Inc., San Diego, is new agency of record for San Diego Center for Children, and will handle publicity for the first annual San Diego Grand Prix in the fall.
- Padilla Speer Beardsley Inc., Minneapolis, plucked as the PR agency for Rehabilicare, a St.Paul, Minn.-based medical device company.
- Porter Novelli, New York, is agency of record for Hershey Food Corp., Hershey, Pa., to handle PR and publicity for Hershey's Syrup.
- R&J Integrated Marketing Communications, Parsippany, N.J., to help launch products for Ohaus Corp., Florham Park, N.J., a developer/manufacturer of balances and weighing devices.
- Snow Communications, Inc., Minneapolis, to handle PR and IR for Bioenergy, Inc., Minneapolis, a ribose-producing company.
- Strat@comm, Washington, D.C., retained by Siemens Automotive, Auburn Hills, Mich., a producer of automotive components, to oversee strategic counsel.
- Stroorza, Ziegaus & Metzger, Inc., San Diego, to provide media relations for La Costa Resort and Spa, a luxury resort in Carlsbad, Calif.
- The Aker Partners, Inc., Washington, D.C., is the new marcom agency for The Spirit of Women Foundation, Washington, D.C., to handle local and national publicity for its 1999 National Awards Program.
- The Oddo Group, San Marcos, Calif., to handle marketing and PR for JET Equipment Corp., Orange County, Calif., a computer product marking company.
- Williams Whittle Associates, Alexandria, Va., is the agency handling for DKT Liberty Project, Washington, D.C., launching a national civil asset forfeiture campaign.
Technology/Online
- Erin/Edwards Communications, Glen Head, N.Y., to develop CD-ROM for Paramins, a business unit for Exxon Chemical Co., New York.
- Harrison Leifer Miller & Speyer, Long Island, N. Y., to launch Web site for Americorp Marketing Inc., Williston Park, N.Y.
- PepperCom Inc., New York, to handle interactive marketing for OnSite Access, a New York Internet and telecommunications provider.
- Schwartz Communications, Inc., San Francisco, to handle the WhoWhere account, a business unit of Lycos, Inc., in Mountain View, Calif.
- Shandwick Interactive, Minneapolis, is agency of record (along with BORN Information Services, Minneapolis) for Radisson Hotels Worldwide, Minneapolis, handling its Web site.
- Tattar Cutler-LF&B, Horsham, Pa., retained by The Ceramic Interconnect Initiative, a committee of the International Microelectronics and Packaging Society, in Horsham, Pa.
- The Gable Group, San Diego, to provide Internet communications, promotions and media relations for The Taylor Made Golf Company, Carlsbad, Calif.