Archive: July 1998


July 13th, 1998 by

PR NEWS Advanced Crisis Management & Media Relations Two-Day Workshop Sept. 14-15 at the Sir Francis Drake Hotel, San Francisco. PR NEWS subscribers receive a special discount. Call 888/707-5814. July 15 "Spring 1998 Universal Accredidation… Continued

Op-Ed Alert

July 13th, 1998 by

This feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. Sacramento Bee Circulation: Weekday, 282,594,… Continued

Market Trends

July 13th, 1998 by

Breaking TRENDs Latin Market Sizzles:Clippings Increase The Latin American market has been a hotbed for PR and the media and a recent statistic released to PR NEWS confirms that. International Media Services, Inc., Miami, had… Continued

Media Insight: Industry Standard Online

July 13th, 1998 by Both the magazine and the Web site of The Industry Standard contain information about the Internet economy. The magazine, a new publication, is published by Internet Industry Publishing of San Francisco. The Web site… Continued

Understand Licensing Issues, But Leave Details to Experts

July 13th, 1998 by

Any communicator would do well to understand the complexities and nuances of licensing and clearance rights, issues that are becoming more pressing for communicators as companies leverage brands and products through third-party agreements. Usually, you’ll… Continued


July 13th, 1998 by

You may place a Job Tracker ad ($100, prepaid/$75 per listing) for 2 weeks in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News. Contact Robert… Continued

The PR NEWS Nail Biter Award

July 13th, 1998 by

The National Newspaper Publishers Association (NNPA) causes sleepless nights for Ann Marie Gothard, vice president and public relations director for Chisolm-Mingo Plus in New York. For her most candid answer to our Nail Biter question,… Continued

Sunbeam: Lack of PR Hurts Image In Wake of Financial Crisis

July 13th, 1998 by

PR at Sunbeam Corp. [SOC] is proving elusive, as its reputation is suffering amid plunging stock prices, a fired CEO and a Securities and Exchange Commission investigation of its accounting practices. In the past year,… Continued

Helping Physicians Master the ‘De-Jargonizing’ Process

July 9th, 1998 by

Whether printed or spoken, effective communications about medical subjects require clarity. The real PR communications challenge lies in the process of facilitating the translation of consumer-unfriendly concepts or terms into comprehensible and usable messages. A… Continued

Touch-Screen Kiosk Program Conducts Patient Assessment Surveys

July 9th, 1998 by

Customized Reports Available Same Day Instead of handing patients lengthy assessment surveys and forms to fill out, providers can now expedite this process with a touch-screen kiosk that interactively captures patient data in minutes. Although… Continued