Archive: July 1998

Who: Blue Shield of California (BSC), based in San Francisco, acquires CareAmerica Health Plans (CA), based in Woodland Hills, Calif. This is the first time a for-profit health plan has transitioned into a non-profit plan,… Continued

A consumer activist group is attempting to keep at center stage a debate over how charitable funds are used in nonprofit-to-for-profit conversions. Its latest study slams five hospitals in Texas. The report, "Preserving the Charitable… Continued

Corporations rarely slice and dice advertising budgets to build grassroots regional integrated communications campaigns. But Kayser-Roth Corporation this year plans to spend its advertising dollars on a mobile marketing campaign, which is pure PR for… Continued

PR NEWS Advanced Crisis Management & Media Relations Two-Day Workshop Sept. 14-15 at the Sir Francis Drake Hotel, San Francisco. PR NEWS subscribers receive a special discount. Call 888/707-5814. August 3-4 "Strategic Planning In Investor… Continued

M&As – Not Music To Consumers’ Ears Companies may not be able to soft sell consumers on the benefits of mergers, according to a new study by Wirthlin Worldwide. The McLean, Va.-based company found that… Continued

This feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. Arizona Republic Circulation Weekday, 399,702,… Continued

Bloomberg Television 499 Park Ave, 15th Floor, New York, NY 10022 Bloomberg’s Forum team is responsible for securing guests for all of its executive interview series, "The Bloomberg Forum." Forum interviews are archived on the… Continued

UPI, whose bureaus and legions of thousands once speckled the globe in omnipresent fashion, has cut its workforce over the years. It now has about 250 employees and 500 stringers at key locations in Beijing,… Continued

When the June 22 issue of Cable World rolled off the presses, everything seemed normal – until advertising client Showtime received its VIP copy. Showtime had first dibs to see its gatefold advertisement for the… Continued

Reporters and editors have a simple request for those on the other side of the communications fence: practice professionalism, courtesy and attentiveness. Editors and managing editors of Phillips Business Information (of which PR NEWS is… Continued