Both the magazine and the Web site of The Industry Standard contain information about the Internet economy. The magazine, a new publication, is published by Internet Industry Publishing of San Francisco. The Web site contains original stories and features written by the online division of the magazine. Aside from the sections profiled here, the Industry Standard Web site covers Internet economy news and offers several break out products, such as with Media Grok, an online and email newsletter highlighting stories and media coverage in this market. The New Gig newsletter features articles about job openings in the Internet market. The editors were easy to speak with and accessible.
SECTIONS: NEWS
Contains original articles written specifically for the Web site and from the magazine. Site posts five to 10 news daily stories about the Internet economy. Articles are written by Industry Standard staffers and free-lancers. Recent articles include an assessment of Yahoo's earnings and a news about encryption legal issues.
EDITORS/LEAD TIME: Executive News Editor, Michael Parsons, Fax: 415/733-5401, Phone: 415/733-5476. Lead Time: a few days or hours, depending on complexity of story.
METHODS: Contact individual reporters with press releases or news pitches. They prefer email or phone calls. Alex Lash and Mark Gimein are the reporters on this beat.
COMMENTS: Reporters are especially seeking pitches about how traditional business is changing as a result of the Internet. Both the magazine and the Web site cover stories relevant to business on and of the Internet.
Parsons manages the print and online version of the Industry Standard.
SECTIONS:THE NETWORK
This "who's who" of the Internet economy profiles executives who are handpicked by the editors. The site features 400 profiles including Bill Gates and Esther Dyson. Last weeks' profile was Mike Homer, executive VP and GM of Netscape's Web site division.
EDITORS/LEAD TIME: Researcher, Megan Barnett, Fax: 415/733-5401, Phone: 415/733-5498. Lead Time: none. The Industry Standard adds profiles throughout the year.
METHODS: Email Barnett at [email protected] with "The Network Submission" in the subject line. She does not want to be contacted by phone.
COMMENTS: Profiled executives are chosen by the following factors: position or title within the company; influence in the Internet industry at large; and accomplishments. When you email Barnett, include a brief description of the executive. She'll get in touch with you if the nomination is approved.
Editorial Contacts at the Industry Standard
Main Number: 415/733-5400
- Jonathan Weber, Editor-in-Chief 415/733-5474
- Debra Aho Williamson, Executive Editor 415/733-5475
- Michael Parsons, Executive News Editor 415/733-5476
- Mickey Butts, Managing Editor 415/733-5473
- Alex Lash, Reporter, microsoft, netscape beat 415/733-5479 [email protected]
- Mark Gimein, Reporter, ecommerce beat 415/733-5479 [email protected]