Whether printed or spoken, effective communications about medical subjects require clarity. The real PR communications challenge lies in the process of facilitating the translation of consumer-unfriendly concepts or terms into comprehensible and usable messages. A… Continued
Archive: July 1998
Video Motivates Employees to Share Innovative Ideas
July 9th, 1998 by PRNEWSGetting 7,000 employees to believe that their ideas matter and will be valued by managers was Kaiser Permanente’s internal communications charge last year. Results from its recent employee opinion survey indicated that employees needed stronger… Continued
On The Pulse: Trends & Surveys In The Healthcare Industry
July 9th, 1998 by PRNEWSPatient Satisfaction is Rising, Despite Managed Care Backlash Despite the negative publicity that plagues managed care, patient satisfaction has surged over the last two years, according to a new survey by Deloitte & Touche, a… Continued
Hospitals Penalized For Not Providing Interpreters
July 9th, 1998 by PRNEWSThirty-two Connecticut hospitals agreed on June 26 with the Justice Department’s recommendations to set up the first statewide system of round-the-clock sign language interpreters for patients who are deaf or hard of hearing. The case… Continued
Cancer Research Mobilizes Branding Efforts of Three Academic Hospitals
July 9th, 1998 by PRNEWSWith managed care squeezing national research dollars, there’s no room for competition where cancer is concerned. Which is why three of the nation’s top academic hospitals for cancer research – Dana-Farber Cancer Institute, Brigham &… Continued
Mark Your Calendar
July 9th, 1998 by PRNEWSJuly 23-24: Strategic Research Institute’s "Competitive Positioning of Hospitals and Health Systems in Today’s Evolving Market." Chicago. 212/302-1800. August 29-September 2 Society for Healthcare Strategy and Market Development’s Third Annual Educational Conference. Philadelphia. 312/ 455-4577.… Continued
The News Monitor
July 9th, 1998 by PRNEWSMother’s ‘Criminal’ Past Doesn’t Detract From Web Birth When the National Enquirer broke the story a few days after a Florida woman gave birth live on the Internet, alleging she had a "lengthy criminal past"… Continued
Using Patient Advocacy Ties to Bolster Funding Efforts, Community Initiatives
July 9th, 1998 by PRNEWSBridging the gap with the right patient advocacy organizations is key to gaining support from influential patient groups, legislators and medical funding sources. Extending this olive branch is best done in the early stages of… Continued
Industry News & Trends
July 6th, 1998 by PRNEWSBreaking News Lyondell to Drop Ketchum For New Firm. Lyondell Petro Chemicals, a publicly-traded chemical maker based in Houston, is searching for a new PR firm for national media relations. Ketchum Public Relations, New York,… Continued
Suit Yourself: A Lesson or Two from Royal Carribean & Beverly Enterprises, Inc. in Managing Crises
July 6th, 1998 by PRNEWSThese days, the odds of facing a lawsuit are about the same as receiving a Ken Starr subpoena if you work at the White House. So this month, we look at two vastly different approaches… Continued