Archive: July 1998

PR NEWS Advanced Crisis Management & Media Relations Two-Day Workshop Sept. 14-15 at the Sir Francis Drake Hotel, San Francisco. PR NEWS subscribers receive a special discount. Call 888/707-5814. July 11-15 "1998 AMA Eighteenth Faculty… Continued

This feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. The Christian Science Monitor Circulation… Continued

633 N. Orange Ave., Orlando, FL 32801-1349 Section editors at the Orlando Sentinel were refreshingly easy to talk with and accessible. If you want to speak with the higher-level editors, however, like Managing Editor Jane… Continued

In PR, it’s one of your worst nightmares: the laptop presentation that doesn’t work; the slide display that fails at the last moment; the product launch that’s more like a product death knell; or the… Continued

Weber PR Worldwide, the firm that has bounded on the scene with a slew of acquisitions and alliances since it was acquired by McCann-Erickson in 1996, is in discussions to acquire Shandwick, PR NEWS has… Continued

PR NEWS has launched its Web site for its upcoming crisis management seminar. Visit http://www.prnewsonline.com for all the details.

You may place a Job Tracker ad ($100, prepaid/$75 per listing) in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News. Contact Robert Gaither at 301/340-7778,… Continued

Communications for Windows ’98, Apple’s Imac Control the Hype In the din of technology product roll-outs, advertising no longer provides the foremost sales fuel. PR has become a needed publicity generator and customer motivator. Technology… Continued