Eight years ago when the Robert C. Byrd Health Sciences Center in Morgantown, W.Va., went full speed ahead with its marketing plans to become the health information leader for the state, its state funding of… Continued
Archive: November 1997
Capturing Seniors Online: They’re Wired and Ready for Health Info.
November 13th, 1997 by PRNEWSFor healthcare marketers who are looking to reach seniors with provocative, low-clutter messages, targeted Web sites can’t be overlooked. The Internet-often written off as an intriguing toy for generation Xers and baby boomers-holds amazing appeal… Continued
On the Pulse: Trends and Surveys in the Healthcare Industry
November 13th, 1997 by PRNEWSMore Employees Are Passing On Health Coverage Increasingly, Americans are choosing to be uninsured even when their employers offer health coverage, according to a new study by the Center for Health Care Policy and Research… Continued
Hot Jobs in Healthcare: Integrated Delivery Sytems and Managed Care are Booming
November 13th, 1997 by PRNEWSFor healthcare PR pros and marketers looking to make a career move, industry opportunity couldn’t be better, especially for those who are marketing generalists and have experience in new business development, according to top executive… Continued
Diabetes Fast Facts
November 13th, 1997 by PRNEWSNovember is "National Diabetes Month" and the Centers for Disease Control has released key stats on the latest Diabetes research on its Web site (http://www.cdc.gov/diabetes) and Morbidity and Mortality Weekly Report (phone:888/232-3228). Nationwide, 15.7 million… Continued
Media Insight: Hospitals & Health Networks
November 13th, 1997 by PRNEWSAmerican Hospital Publishing, Inc., 737 N. Michigan Ave., Chicago, IL 60611 Editor’s note: As a top trade magazine reaching roughly 102,000 of your healthcare peers, Hospitals & Health Networks editors look to report on the… Continued
How to Get the Biggest Bang for Your Buck with Yellow Page Advertising
November 13th, 1997 by PRNEWSFor healthcare marketers, having a Yellow Pages presence is an advertising must – but measuring its effectiveness is still an ROI challenge for some. Determining the value of Yellow Pages campaigns is directly related to… Continued
Coming Later This Month
November 10th, 1997 by PRNEWSPR NEWS Media Insight Guide. This guide is a compilation of the popular Media Insight charts that appear weekly in this newsletter. We’re providing this supplement free to paid subscribers.
Time’s Running Out
November 10th, 1997 by PRNEWSWe are currently preparing our 1998 PR NEWS Calendar of Events. Please fax or email Editor Debra Murphey by Nov. 21 any information about workshops, conferences and industry awards planned for 1998. Fax: 301/340-1451, email:… Continued
Cyber PR: Make Customer Comm. A Family Thing
November 10th, 1997 by PRNEWSA new study reveals that 57 percent of cybercitizens say the Web has had a very "positive effect" on relationships with distant family and friends. To be on the cutting-edge of online PR, we’re recommending… Continued