Archive: November 1997

Eddie Bauer’s Race Relations: The Fabric of Bad PR This week we analyze some timely and some not-so-timely responses to crises. The first example involves Eddie Bauer and the lesson we learn is that due… Continued

Making the concept of saving for a rainy day sound fun to elementary students while convincing thousands of bankers from around the country that this was a worthwhile project (since children’s accounts aren’t big profit-makers),… Continued

Nov. 18-21: The Center for Corporate Community Relations, "Program Evaluation," Boston, 617/552-4545. Nov. 19-20: Public Affairs Council, "New Jersey State Government Relations Workshop," Princeton, N.J., 202/872-1790. Nov. 19: PRSA/NCC’s PRONet, "Pre-Thanksgiving Happy Hour and Food… Continued

Strongest BrandsFaring Well During Recent Roller-Coaster Market General Electric Microsoft Compaq Gillette Intel Boeing Coca-Cola Xerox Procter & Gamble IBM FedEx Bristol-Myers Hewlett-Packard Wal-Mart Johnson & Johnson Motorola Eastman Kodak Walt Disney Honda Motor Campbell… Continued

Editor’s Note: Like every other major media outlet, the climate in the editorial office at the Boston Globe is always frenetic. Due to the controversy surrounding British au pair Louise Woodward, life has been crazier… Continued

Locating a speaker for your next conference or event no longer means flipping endlessly through a pile of "expert encyclopedias." The Web is loaded with sites created to help meeting planners and PR executives track… Continued

NASHVILLE – If Andy Warhol were still alive today, he might say that the public relations profession is finally having its 15 minutes of fame. But based on the Public Relations Society of America’s annual… Continued

Marketing Tools New Compliance Program Puts Hepatitis Patients ‘In Charge’ Schering Oncology/Biotech (Kenilworth, N.J.) is targeting chronic hepatitis B and C patients on its Intron A prescription drug therapy with a new compliance/comprehensive program called… Continued

Women are taking proactive steps to detect breast cancer early and the media have played a big role in their education, according to a new study by the United States Surgical Corporation (USSC) of 624… Continued

For healthcare marketers and PR pros looking to see where the grass is greener, Diane Ruffo a consultant with William M. Mercer, an Atlanta-based market research firm, identified home healthcare, new business development (mergers and… Continued