A new study reveals that 57 percent of cybercitizens say the Web has had a very "positive effect" on relationships with distant family and friends. To be on the cutting-edge of online PR, we're recommending that you try to reach mom and dad and the kids in campaign/event endeavors.
"The FutureScapes Study," by market research firm ActivMedia, also reports that the Net has been instrumental in bringing together people with similar interests and one in five have used the Web as a way to initiate romance. (Active Media, 800/639-9481)
...And Chatting With Kids
In his book 'Growing Up Digital,' Net-known author Don Tapscott says that 88 percent of teens think that the Internet - especifically chat - is cool. If you're handling PR for a company that markets to kids, we recommend you check out chat rooms geared for younger minds during your tracking of issues. (http://www.nbnn.com/pubNews/97/102515.html)