Using the Media to take the Health Information High Road

Eight years ago when the Robert C. Byrd Health Sciences Center in Morgantown, W.Va., went full speed ahead with its marketing plans to become the health information leader for the state, its state funding of $19 million was being threatened and the state's health needs were tremendous. Now the center is known as the state's authority on healthcare policy and issues and its funding has swelled to $25 million.