Archive: November 1997

Eight years ago when the Robert C. Byrd Health Sciences Center in Morgantown, W.Va., went full speed ahead with its marketing plans to become the health information leader for the state, its state funding of… Continued

For healthcare marketers who are looking to reach seniors with provocative, low-clutter messages, targeted Web sites can’t be overlooked. The Internet-often written off as an intriguing toy for generation Xers and baby boomers-holds amazing appeal… Continued

More Employees Are Passing On Health Coverage Increasingly, Americans are choosing to be uninsured even when their employers offer health coverage, according to a new study by the Center for Health Care Policy and Research… Continued

For healthcare PR pros and marketers looking to make a career move, industry opportunity couldn’t be better, especially for those who are marketing generalists and have experience in new business development, according to top executive… Continued

November is "National Diabetes Month" and the Centers for Disease Control has released key stats on the latest Diabetes research on its Web site (http://www.cdc.gov/diabetes) and Morbidity and Mortality Weekly Report (phone:888/232-3228). Nationwide, 15.7 million… Continued

American Hospital Publishing, Inc., 737 N. Michigan Ave., Chicago, IL 60611 Editor’s note: As a top trade magazine reaching roughly 102,000 of your healthcare peers, Hospitals & Health Networks editors look to report on the… Continued

For healthcare marketers, having a Yellow Pages presence is an advertising must – but measuring its effectiveness is still an ROI challenge for some. Determining the value of Yellow Pages campaigns is directly related to… Continued

PR NEWS Media Insight Guide. This guide is a compilation of the popular Media Insight charts that appear weekly in this newsletter. We’re providing this supplement free to paid subscribers.

We are currently preparing our 1998 PR NEWS Calendar of Events. Please fax or email Editor Debra Murphey by Nov. 21 any information about workshops, conferences and industry awards planned for 1998. Fax: 301/340-1451, email:… Continued

A new study reveals that 57 percent of cybercitizens say the Web has had a very "positive effect" on relationships with distant family and friends. To be on the cutting-edge of online PR, we’re recommending… Continued