Archive: August 1997

Even the best laid plans for a co-marketing campaign can be fraught with frustrating power plays and less than harmonious compromises if trust, respect and unflinching determination are not established early on, according to the… Continued

Have you debated the merits of having your public relations and advertising agencies work together on your brand’s behalf? Have you tried it in the past, but found the results less than satisfactory? Or are… Continued

Patients Spend More Time Waiting For (Than Seeing) Docs A national poll which highlights the need for increased healthcare efficiency, revealed that patients spend twice as much time waiting for their physicians as they actually… Continued

Healthcare marketers are grappling more and more with ways to make their messages more "readable" and "easily understood." Consumer confusion – from choosing the right health plan to understanding hospital consent forms – is at… Continued

As the Joint Commission on Accreditation of Healthcare Organization (JCAHO) punches up its evaluation criteria for patient education materials, hospitals are finding that to make the grade (and get federal funding), patient materials have to… Continued

Richie Rich, meet the financially and brand savvy kids of the ’90s. Boston-based Liberty Financial Companies [L], an integrated asset management firm, has had a long-standing interest in teaching kids about investing and corporate America… Continued

September 3-4: Clemson University, School of Professional Studies, "Effective Seminar/Conference Marketing," Chicago, 864/656-3990. September 10-13: Society for Healthcare Strategy and Market Development, "2nd Annual Educational Conference and Exhibits," Palm Springs, Calif., 312/422-3738. September 15-16: International… Continued

Hoping to increase its national and international visibility, The Anderson School at UCLA has created a new marketing and media relations department. The new department will implement a new marketing plan for the school, led… Continued

IPREX, a worldwide affiliation of 51 independent PR firms based in Atlanta, conducted a survey of 20 metropolitan newspapers from around the world and found that international newspapers carry an average of 2 to 3… Continued

According to statistics compiled by Public Relations Career Opportunities, a publication launched by the Public Relations Society of America in 1994, there continue to be ample openings for communication professionals at all levels. That finding… Continued