Archive: August 1997

In many crisis situations, we have some control over the timing and extent of the press coverage. For some, this is like a child playing with matches: when you’re young, you don’t get to play… Continued

Company Finds The Right Chemistry In High School Road Tour It’s rare that a chemical manufacturer garners glowing media coverage — especially for a company that has been historically linked to unpopular causes and even… Continued

P.O. Box 655237 Dallas, TX 75265-5237; Ph.: 214/977-8456 Editor’s Note: The paper’s circulation (531,039 daily and 801,880 on Sunday) is reason enough to want to get on these journalists’ good sides but there’s another reason:… Continued

In a promotion for Firstar by Laughlin/Constable, editors and reporters were given a free lunch when 150 $10 press kits stocked with cookies, gourmet chips, packaged soup and dried cherries were overnighted for $5-$10 several… Continued

Online Reputation Management Selz/Seabolt Launches Site Looking at Risks and Rewards Selz/Seabolt Communications, Chicago, has launched a site, http://www.reputation-mgmt.com, that’s devoted to the analysis of reputation management from a risks and rewards vantage point. Case… Continued

"Companies are still communicating with publications more than anything else," says Ann Wylie, president of Wylie Communications and author of the International Association of Business Communicators’ recently released "Planning Powerful Publications: Creating Publications That Boost… Continued

When your current CEO plans to leave, or when a new CEO comes onboard, your internal communications efforts should include three critical components: swiftness, openness and directness. While employees don’t necessarily have a right to… Continued

It’s time again for one of the most significant services PR NEWS offers its readers on an annual basis: a chance for you to recognize your peers and for you to reflect on the strides… Continued

Medicaid Programs HealthCare Program To Insure The District’s Uninsured Children Washington D.C.’s 18,000 uninsured children are the focus of an expansion coverage program recently launched by Capital Community Health Plan (CCHP) and United HealthCare Corp.… Continued

A California legislation proposal snaking its way through state legislation could cost the state $11 billion a year and eliminate 240,000 jobs, according to a new study by Spectrum Economics (Sacramento, Calif.) that involved 11… Continued