Archive: August 1997

1515 Broadway New York, N.Y. 10036 Phone: 212/536-5336 Editor’s Note: If you want a brief summation of what this publication’s all about, consider that this magazine’s tag line is "The Newsweekly of Marketing" and you’ve… Continued

Penthouse: New Morality? We’re not sure if it’s clever or just plain silly: Penthouse magazine is taking on the federal government and promoting the magazine’s stance for righting public wrongs. PR NEWS’ interest in Penthouse… Continued

It’s quickly dawning on professionals that the Internet promises some unique PR and communications conduits – those that go beyond the obvious and sometimes cursory let’s-track-our-visitors-as-a-reinforcement-of-our-demographics mindset. Instead, progressive and trend-setting corporations are using the… Continued

The call by some leading publications like Newsweek, Time and Fortune to bid farewell to their fact checkers isn’t much ado about nothing. This surfacing trend has been widely publicized in the mainstream media as… Continued

The following is an excerpt from PR NEWS’ "The 12 Hottest (And 7 Not So Hot) PR Campaigns of 1996." This story looks at how the National Gallery of Art impressively handled the federal government’s… Continued

On both the salary and employment fronts, findings from a new survey of college graduates should be good news for those in a corporate communications department or at an agency. Ohio State University’s 1996 Annual… Continued

CHICAGO – If there’s one communications approach that’s sure to doom you on the Web, it’s relying on cookie-cutter PR and forgetting to customize messages for the many audiences you’re trying to reach. So it’s… Continued

Who: PHP Healthcare Corp. (Reston, Va.) to create an alliance with HIP Health Plans of New Jersey (New Brunswick) When: July 24 (announced but pending regulatory approval) Total Employees: 5,000 (3,000; PHP; 2,000 HIP) Effect… Continued

Marketing Campaigns Contact Lens Manufacturer "Focus" Targets Consumers CIBA Vision Corp. (Duluth, Ga.) is taking to the airwaves to promote its "Bring Your Life Into Focus" campaign with a beefed up consumer advertising budget of… Continued

To position the Washington Hospital Center (WHC) as offering "world-class" cardiac treatment to emphasize its accessibility, WHC relied on impressive stats and a little competitive advertising. Rolled out last year, the three print ads trumpet… Continued