OSHKOSH B’GOSH CAMPAIGN IS AN OVERALL SUCCESS

In the fall of 1993, OshKosh B'Gosh, the well-known Wisconsin-based maker of children's clothing and adult workwear, approached Laughlin/Constable Public Relations, Milwaukee, with a tall order: craft a centennial campaign promoting the roots of the firm as a workwear manufacturer and its image as a producer of high-quality, durable clothing.