Archive: November 1996

CreatAbility, an advertising firm in Coral Gables, Fla., will handle a new Spanish-language marketing campaign for the hair-loss medication Rogaine and seven other brands of Michigan-based Pharmacia & Upjohn Inc., including Progaine, Kaopectate, and Dramamine.… Continued

America’s first new fat-fighting prescription drug in more than 20 years has been on sale for just five months, but more than 1.2 million prescriptions have been written for it and its sales total more… Continued

The marketing campaigns by the industry giants have put heretofore comfortable smaller providers into full defense mode as the two sides fight for customers who are getting more say in where they go for health… Continued

Michael W. Moynihan, who served in both the Kennedy and Johnson administrations and is well known for his PR efforts on behalf of free trade issues, died of cancer Nov. 12 at his home in… Continued

A new company, Goldman+Bell LLC, has been created to specialize in temporary staffing for corporate communications departments and PR firms. The firm will also provide permanent staffing services. The company is a venture between Peter… Continued

A group of PR professionals in Miami is leading an effort to create a Hispanic Professional Interest Section of the Public Relations Society of America in recognition of the rapidly growing Hispanic market in the… Continued

When the Walt Disney World Resort’s silver anniversary approached, Sears, Roebuck & Co. [S] decided to do something special –partner with them and share in their celebration. Sears and Donnellon Public Relations, both located outside… Continued

SECTION PRODUCERS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS News Covers breaking news and events with a focus on how and why celebrities and others with high profiles are making headlines. Coordinating News Producer: Carin… Continued

Manhattan’s preeminent gossip column, The New York Post’s Page Six, edited by "Big Apple" daily war veteran Richard Johnson, occupies a precious if sometimes puzzling place in the hearts of top American publicists and PR… Continued

The Pentagon has scrapped plans to get help from a PR executive who was to advise the branch on how to repair its image and handle publicity surrounding questions about the mysterious soldiers’ illness blamed… Continued