Webinar

Proven Tactics to Make SEO Your Earned Media Engine

On-demand webinars are available for one year after the live webcast.

When you think about earned media, is SEO the first thing that comes to mind? Probably not! But SEO couldn’t be more essential. Your organic search ranking can’t be bought, so high-ranking earned media placements and third-party sharing of your organic content are crucial to ensuring your brand appears on the first page of Google results.

Join PR News on November 20 when an expert panel of brand communicators will share tips and tricks to master SEO tactics that support your media exposure and publicity strategy.
From keyword optimization to domain tracking tools to identifying the right connections with influencers and media outlets, our experts will help you ensure that SEO becomes a successful component of your earned media approach.

Speakers

Charles Taylor
SEO Manager
Verizon
@CharlesHTaylor
Grant Simmons
VP of Performance Marketing
Homes.com
@simmonet
Giovanna Angulo
Senior SEO Strategist
MullenLowe Profero
Moderator
Hayley Jennings
Editor
PR News
@that_hayley

What You'll Learn

Ways to identify the best keywords to help you understand which influencers and media outlets are most relevant to your brand
How to incorporate keywords into your owned content for a better rank, and more media exposure
Strategies for finding and cultivating relationships with journalists, bloggers and influencers -- who can help to elevate your search ranking
How to integrate your multi-channel approach so that all your content across platforms gets a collective boost
Available tools to track and improve your domain’s authority
How to classify the high-authority domains with relevant topics and connections to your brand
How to authentically incorporate SEO keywords into your social posts to increase engagement and up your rank