Top Women in PR 2014: Huma Gruaz

Huma Gruaz, President and CEO, Alpaytac Public Relations/Marketing Communications

Thanks to her creativity, strategic vision and commitment to excellence, Huma Gruaz has achieved continued success and revenue growth since the company’s founding in 2004. She leads with an open door policy, thriving on the opportunity to mentor and support her team, and frequently travels between the agency’s four offices to make herself more accessible. Gruaz has created an environment without hierarchical barriers to foster creativity and enable all team members to contribute equally. She has led her agency growth into 16 different industries, representing major international brands and is now building a full digital practice to bring her business to the forefront of the industry.

Alpaytac was tasked with developing a strategy for the launch of the Euro-Pro Ninja Ultima Blender. Huma and her team sought to create awareness for the most powerful blender on the market, to transform first adapters of the brand into loyal brand ambassadors who further fuel brand awareness, and to drive consumer sales of the Ninja Ultima. Through a top-tier media event in New York and blogger outreach, Huma and her team showcased the blender to the media to score over 300 placements, which garnered over 100 million consumer impressions.