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Apparel company Under Armour and Northwestern University had to see this one coming. Under Armour designed Northwestern University’s flag-themed football uniforms to honor veterans and raise money and awareness for the Wounded Warrior Project. But now critics are crying foul, saying the design—appearing to splatter the helmet, gloves and cleats with streaks of blood—goes too far.

Yes, press releases often suffer from flowery writing and an overabundance of industry jargon. With practice, PR pros can overcome such obstacles. But there’s no excuse for failing to insert any hyperlinks in your press releases, according to Ben Lincoln, writing director at GolinHarris, who adds that press releases should be treated like a “mini website.

This was inevitable. Twitter has added photo and video items that users see when they log onto the social network from the Web or a mobile device. The move comes just ahead of Twitter’s I.P.O next week, as the company looks to feature more multimedia elements and expand its appeal among consumers.

Building brand reputation has always been a top priority for PR and marketing communications executives. But in our multichannel communications world it has become increasingly important. Customers can communicate their experience with your brand immediately, to a potential audience of millions.

When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the… Continued

Amazon last week distributed a press release for its new Kindle reader in a series of 14 separate tweets, each plugging a different aspect of the new product. Sure, it’s innovative. But is it valuable for PR?

By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care?  If “The Voice” coach and… Continued

Anthony Weiner is back on Twitter. Here are tips for the “Weiner brand” as it wades back back in—some of which apply to any tainted brand.

Dow’s plunge following a bogus tweet on AP handle about the president is a reminder that PR execs have to be vigilant in protecting their Twitter handles.

Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook… Continued