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Communicators need to focus on the little things that made each social platform so popular to begin with. Namely, the ability to communicate.

A while back I compiled a list of annoying phrases and words we utter as communicators (and human beings), from “at the end of the day” to “guru” and “epic”. The list, via my blog… Continued

Inevitably the question arises when you’re in a room full of communicators: how do we break down the silos between PR and Marketing? I recently moderated a panel with Andrew Bowins of Mastercard and Jay… Continued

Back in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone.  If only today’s reporters had… Continued

It’s the definitive question in C-suites, boardrooms and industry conferences: is there a correlation between PR and sales? It’s safe to say that, as a whole, communicators have not done a stellar job at demonstrating… Continued

Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.

At a yoga class the other day, the instructor excitedly and in a heavy whisper told us she was going to shake things up a bit. “We’re not going to do the same moves you’re… Continued

If you weren’t at the PR News Social Media Summit last week, I forgive you. But really, you should try to attend an upcoming conference of ours because you are going to pick up a… Continued

Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued

Dispensing advice is a centuries-old activity and it never gets old. When the PR News team decided to produce a Best PR Advice Book, it looked to the smartest people in the room to write… Continued