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Seth Arenstein

Seth Arenstein
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Nicole Schuman

Nicole Schuman
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Sophie Maerowitz

Sophie Maerowitz
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Why Smart Communicators Use the Phone

January 17th, 2014 by

You can feel yourself age when you use such antiquated words like “telephone” in front of your 12-year-old son. “Mom, who says ‘telephone’ anymore?” He has a point. Every now and then “telephone” creeps into… Continued

Lessons for Communicators from Nelson Mandela

December 6th, 2013 by

Nelson Mandela’s words have inspired millions. Here are some quotes that resonate with PR communicators.

The 10 Tough Questions to Ask Yourself Now

November 4th, 2013 by

“Anything bothering you?” That was the question posed by my physician during a recent annual check-up. As he peered at my chart which was looking pretty boring in a good way, I wondered whether I… Continued

Yucky Comments Can Sometimes Be a Beautiful Thing

October 1st, 2013 by

PR execs are not supposed to parrot the boss. At least on paper. Despite the tremendous changes throughout the PR field, one thing remains a constant: The ability of PR managers to take an alternative… Continued

Amazon Press Release New Twist for Twitter

October 1st, 2013 by

Amazon last week distributed a press release for its new Kindle reader in a series of 14 separate tweets, each plugging a different aspect of the new product. Sure, it’s innovative. But is it valuable for PR?

9 Words to Avoid Saying Today

August 21st, 2013 by

When I was a child, my mother always corrected me when I used the word “uh” and “like,” as in the sentence, “Uh, I am not sure, like I really want to do this but… Continued

7 Seconds to a Better Press Release

August 5th, 2013 by

Let’s assume that your press release landed in the right in-box, meaning the reporter is the right target for your message. For anyone in public relations, just getting to this point is a major achievement.… Continued

Anthony Weiner Doesn’t Have a PR Problem

July 25th, 2013 by

New York mayoral candidate Anthony Weiner, also known as Carlos Danger in the sexting world, issued an apology this week after more salacious text messages surfaced between him and a twenty-something Indiana woman. The messages… Continued

Paula Deen, J.Lo, Next Crisis: What is PR’s Role in a Hot Mess?

July 1st, 2013 by

There are countless communications takeaways from the recent celebrity gaffes. Whether it’s Paula Deen dealing with allegations of being a racist and then dropped like a buttered sweet potato by every brand partner, or Jennifer… Continued

How to Avoid the Stink in Your Storytelling

June 20th, 2013 by

My son Max tells very long stories that veer in curious directions. By the time he’s nearing the point, he forgets the ending. It’s rather cute and endearing – he is, after all, only 12… Continued