You can feel yourself age when you use such antiquated words like “telephone” in front of your 12-year-old son. “Mom, who says ‘telephone’ anymore?” He has a point. Every now and then “telephone” creeps into… Continued
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Lessons for Communicators from Nelson Mandela
December 6th, 2013 by Richard BrownellNelson Mandela’s words have inspired millions. Here are some quotes that resonate with PR communicators.
The 10 Tough Questions to Ask Yourself Now
November 4th, 2013 by Diane Schwartz“Anything bothering you?” That was the question posed by my physician during a recent annual check-up. As he peered at my chart which was looking pretty boring in a good way, I wondered whether I… Continued
Yucky Comments Can Sometimes Be a Beautiful Thing
October 1st, 2013 by Matthew SchwartzPR execs are not supposed to parrot the boss. At least on paper. Despite the tremendous changes throughout the PR field, one thing remains a constant: The ability of PR managers to take an alternative… Continued
Amazon Press Release New Twist for Twitter
October 1st, 2013 by Matthew SchwartzAmazon last week distributed a press release for its new Kindle reader in a series of 14 separate tweets, each plugging a different aspect of the new product. Sure, it’s innovative. But is it valuable for PR?
9 Words to Avoid Saying Today
August 21st, 2013 by Diane SchwartzWhen I was a child, my mother always corrected me when I used the word “uh” and “like,” as in the sentence, “Uh, I am not sure, like I really want to do this but… Continued
7 Seconds to a Better Press Release
August 5th, 2013 by Diane SchwartzLet’s assume that your press release landed in the right in-box, meaning the reporter is the right target for your message. For anyone in public relations, just getting to this point is a major achievement.… Continued
Anthony Weiner Doesn’t Have a PR Problem
July 25th, 2013 by Diane SchwartzNew York mayoral candidate Anthony Weiner, also known as Carlos Danger in the sexting world, issued an apology this week after more salacious text messages surfaced between him and a twenty-something Indiana woman. The messages… Continued
Paula Deen, J.Lo, Next Crisis: What is PR’s Role in a Hot Mess?
July 1st, 2013 by Diane SchwartzThere are countless communications takeaways from the recent celebrity gaffes. Whether it’s Paula Deen dealing with allegations of being a racist and then dropped like a buttered sweet potato by every brand partner, or Jennifer… Continued
How to Avoid the Stink in Your Storytelling
June 20th, 2013 by Diane SchwartzMy son Max tells very long stories that veer in curious directions. By the time he’s nearing the point, he forgets the ending. It’s rather cute and endearing – he is, after all, only 12… Continued