It’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the… Continued
PR News Blogger Network
Seth Arenstein
Editor
571-236-2896
Nicole Schuman
Content Manager
212-621-4917
Sophie Maerowitz
Sr. Content Manager
212-621-4693
Keep Your Email Pitches Short—Then Make Them Even Shorter
November 22nd, 2013 by Richard BrownellLearn the tools to craft an email pitch that grabs a journalist’s attention.
PR Insider: It’s the Quality, Not the Quantity, of Publicity That’s Important
November 12th, 2013 by Arthur SolomonCompanies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.
What Content Marketing Means to PR and Traditional Media (and Traditional Journalists, Too)
September 16th, 2013 by Tony SilberWhen I started out in journalism—in daily newspapers—every so often you’d have a colleague opt out of the reporter’s life and move into PR instead. It always seemed like a loss, because some of those… Continued
9 Tips To Master Before Your Next Media Interview
September 13th, 2013 by Diane SchwartzWhen UPS wanted to make the public aware of its sustainability and energy-saving practices, the PR team knew it needed to tell an interesting story to showcase its efforts. It has always stuck with me… Continued
Your Company is Not Innovative! How to Be a Better, More Believable Writer
May 14th, 2013 by Diane SchwartzThe techniques you need to hone your writing skills so that the media or your customers take notice.
PepsiCo’s Big Gulp: ‘Team, Great Q4! 8,700 of You Have to Go’
February 10th, 2012 by PRNEWSCompanies often claim that their greatest asset is their employees. PepsiCo is sending the opposite message with its Feb. 9 announcement that it is cutting 8,700 jobs globally and increasing its investment in advertising and… Continued
PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI
February 8th, 2012 by PRNEWSMeasuring the ROI of social media can be a complicated process—but it doesn’t have to be. Danielle Brigida, social media manager for the National Wildlife Federation, is not only a believer in the absolute importance… Continued
5 Tips for a Successful Social Media Crisis Response
February 3rd, 2012 by PRNEWSThe speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets… Continued
7 Ways to Separate Yourself From the Pack When Pitching the Media
February 3rd, 2012 by PRNEWSWhen it comes to media pitching, unfortunately, too many account executives, both novice and experienced, still rely on the hackneyed advice they learned in communications schools, often by professors who have not been on the… Continued