PR News Blogger Network

Seth Arenstein

Seth Arenstein
Editor
571-236-2896

Nicole Schuman

Nicole Schuman
Content Manager
212-621-4917

Sophie Maerowitz

Sophie Maerowitz
Sr. Content Manager
212-621-4693

Be Aware: The Percentage of Funds Actually Going to a Cause Will Become Part of Your CSR Story

October 28th, 2013 by

Amid all the noise surrounding Barneys New York and its alleged racial profiling, and whether the rap mogul Jay-Z should back out of his partnership with the luxury retailer, came this little noticed fact: Only… Continued

How a Regional Footwear Company Leveraged a Feelgood Theme to Gain National Media Coverage

October 25th, 2013 by

Sometimes the simplest communications techniques are overlooked because they’re so obvious. But sometimes they work really well. A small New England footwear company is riding a “Made in the USA” feelgood story to newfound prominence… Continued

On the Art of Critical Listening

September 25th, 2013 by

I was quoted in the newspaper the other day. The quote was technically inaccurate—I didn’t say what the reporter wrote that I said. But it was correct in the substance. In effect, the reporter understood… Continued

How to Ensure Your Message Gets Across in a Televised Interview

September 10th, 2013 by

If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.

BuzzFeed CEO’s Vision of Media’s Future (and Great PR)

September 9th, 2013 by

Last week, Buzzfeed founder and CEO Jonah Peretti published a long memo on LinkedIn. It was titled a memo to the staff, but really was only partly directed to the staff. It was also a… Continued

When the Picture Doesn’t Match the Story

August 28th, 2013 by

In the tech world, one of the iconic moments of the 1990s was when Steve Jobs returned to Apple in 1997. He went to Macworld and gave one of his best speeches, during which he… Continued

The Surprising Ways PR Compensation Is Not Keeping Up With Emerging Skillsets

August 23rd, 2013 by

PR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement.

Avoid the ‘Snapchat’ Press Release

August 18th, 2013 by

I was at a PR News Conference a couple of weeks ago, and during a Q&A with a panel critiquing press inquiries, the question came up of when and how to follow-up with a non-responsive… Continued

Anthony Weiner Doesn’t Have a PR Problem

July 25th, 2013 by

New York mayoral candidate Anthony Weiner, also known as Carlos Danger in the sexting world, issued an apology this week after more salacious text messages surfaced between him and a twenty-something Indiana woman. The messages… Continued

J.K. Rowling: Publicity Wizard or Mere Muggle?

July 15th, 2013 by

Whether you’re a Harry Potter fan or not, you know who J.K. Rowling is. I bet you never heard of Robert Galbraith or “The Cuckoo’s Calling” until it was revealed on Monday that Robert is… Continued