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This week’s PR Roundup looks at what went wrong in a recent tech layoff, this year’s findings in the Edelman Trust Barometer and how to work with Hispanic creators for brand communications. 

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at Natalie Boden, founder and president of BODEN, an agency that boasts such clients as Target, McDonald’s and United Healthcare among its growing roster. Boden has dedicated her career to diversifying the PR industry, a dream that reflects her own unique background.