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Insights, Strategies and Analyses for Brand Reputation Management

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Crisis Management Trends. Containment Strategies. Recovery Blueprints.

For PR, communications and marketing professionals, crisis is always lurking. And while no one can predict exactly when disaster will strike, knowing what to expect—and what to do if it does—can buy you precious time. Time, it turns out, is crucial…

Research shows that within five days of a crisis, your customers and employees judge your response—the clock is ticking faster than ever before to protect the brand, manage perception, stabilize trust and maintain relationships.

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Monthly Crisis Insider Report

  • Crisis Hot Zone: A “heat map” of business sector crisis rates
  • Crisis Forecasts: Vital crisis trends
  • Crisis Data Vault: Exclusive data
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  • Crisis Averted: Profiles of organizations containing/recovering from crises
  • Crisis Dialogues: Roundtables with crisis experts

2021 Crisis Tracker Report

  • The industry’s first and only annual data briefing on crisis management in the U.S.
  • Tracks overall average number of crisis and geography of crises
  • Top 10 “Crisis Types” of the year, broken down by key sectors
  • Incident and Response Times: how quickly crises happen, average response time—and how long to overcome crises.
  • Data segmented across three key audiences types—brands/corporate, government/nonprofit and education/academia.

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Four times each year, our editors provide you with an exclusive “state of crisis” podcast that covers the industry’s last 90 days. Includes conversations with leading crisis executives. Crisis Insider subscribers send in questions for analysts in advance that get answered during the briefing.

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  • February 19 — Digital PR Awards Deadline
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