“Sticky” crises require near-immediate response and might compel crisis managers to explore and understand emerging crises’ breadth and scope. These additional complexities and communication demands influence the way crisis managers prepare for crises. Leadership requirements during sticky crises and diversity were some of the areas examined in a survey from Crisis Insider parent PRNEWS and UGA’s Crisis Communication Coalition. More than 400 PR pros were surveyed in early spring 2021. We provide several highlights.