Lauren Friedman

Head of Social Media Enablement & Innovation

As the head of social media enablement and innovation, Lauren Friedman is responsible for developing and implementing a future-ready strategy and operational framework that aligns social practitioners and maximizes the full potential of social media throughout Adobe. She supports Adobe's cross-functional social teams in the development of frameworks, work-streams and the exchange of cutting-edge ideas to ensure the social program is the best it can be.