Despite downsizings affecting many communication executives the picture wasn't so bad for PR pros who were employed last year. An argument can be made that it wasn't so good,
either. Base salaries for corporate PR executives rose 4.7% while salaries for PR agency executive salaries increased 4.4%, according to The Official PR Salary & Bonus Reportc
- 2004 Edition released by Spring Associates Inc.
Corporate Base Salaries
($ = national average / % = percent comparison to 2002)
Across all titles: Comms. Spec., Mgr., Dir., V.P., Sr. V.P.
- Business/Financial - $106K / +5.6%
- Consumer - $102K / +5.8%
- Hi Tech - $108K / +5.5%
- B2B - $107K / +4.6%
- Internal Comms - $96K / +5.2%
- Investor Relations - $106K / +4.7%
- Health/Med/Pharm - $114K / +5.7%
- Public/Gov't Affairs - $110K / +4.3%
PR Agency Base Salaries
($ = national average / % = percent comparison to 2002)
Across all titles: Acct. Exec., Sr. Acct. Exec., Acct. Sup., V.P., Sr. V.P., Exec. V.P.
- Business/Financial - $84K / +4.6%
- Consumer - $81K / +4.2%
- Hi Tech - $84K / +4.9%
- B2B - $82K / +3.3%
- Investor Relations - $86K / +4.8%
- Health/Med/Pharm - $89K / +6.0%
- Public/Gov't Affairs - $85K / +4.9%
- *No Internal Communications equivalent