SEO

AI, Data Integration, Smart Tools: Eight PR Pros Eye Measurement’s Future

April 10th, 2019 by

As we look to next week’s PRNEWS Measurement Conference in Washington, DC, we asked several scheduled speakers to prognosticate about PR measurement’s future. Up ahead, they said, is more data integration and testing of well-established ideas. In addition, tools will be smarter and (thank goodness) easier to use, which will encourage the use of measurement for decision-making.

How to Master Your Domain: 10 SEO Trends [INFOGRAPHIC]

April 5th, 2019 by

Communicators know words mean everything. What you say in a press release, advertisement or tweet can make or break a brand. So it’s not a surprise that search engine optimization remains an important strategic tactic on a digital level. Proper SEO makes sure brands get noticed in that continuous quest to the first page of Google, Yahoo or Bing.

How to Use Data on a Media Relations Effort That Goes Beyond Impressions

April 1st, 2019 by

Everyone in PR has heard the order: “I want to be in The NY Times.” Getting your story in the Times is not a media relations strategy. Michael Brito, an EVP at the Zeno Group, proposes a more balanced media relations approach, including pitching stories to smaller publications where they may resonate better with readers.

seo

Takeaways from the Measurement Roundtable, Crisis Tips and a Different Look at SEO

April 1st, 2019 by

In each edition of PRNEWS we highlight takeaways from select articles as well as important notes for subscribers and additions to the PR News Subscriber Resources Center. This month we have takeaways from several articles and a reminder to PRNEWS subscribers to take advantage of the 33 percent discount on all PRNEWS events and webinars.

4 Ways Verizon Uses Keywords for SEO Success

November 26th, 2018 by

When it comes to search engine optimization, the way you structure the content on your own website is just as important as the links you have coming back to your page. Having top-tier copy can increase the likelihood of your brand garnering the links it needs to appear on the first page of search results. And this starts with curating your primary keywords for brand recognition and relevancy in your industry. But what happens next? Here’s how Verizon approaches keyword strategy in SEO.

SEO Under the Influence: How to Keep Influencer Marketing From Hurting Your Page Ranking

October 24th, 2018 by

Search engine optimization is a necessary skill for any communicator who wants to earn a spot on page one of Google search, but it’s often less of a cross-organizational best practice and instead siloed into a niche function. Because of this, certain content decisions might be cause for rethinking your organization’s SEO strategy. And influencer marketing is one of those cases.

3 Google Tools and Their SEO Applications for Communicators

October 2nd, 2018 by

Google has the final say in what pages rank at the top of search results. So it makes sense that Google tools would be best suited for measuring the success of your website optimization efforts. In the last few months, Google has unveiled a slate of new features for better understanding website visitor behavior. Here’s a recap of each, with their communications takeaways.

How Spreading SEO Across Departments Can Help Make Data and Analytics Higher Priorities

September 1st, 2018 by

A few years ago it seemed breaking down silos between sales and marketing was one of the hot topics in PR. In a way, reducing silos also can be used to build an SEO team, as Randy Hui of the Pancreatic Cancer Action Network argues. But don’t forget the importance of education, he adds.

How to Quickly Bolster Your SEO Results Organically

August 29th, 2018 by

There’s far too much depending on the strength of your SEO figures to ignore the importance of improving your page speed, optimizing title tags and meta descriptions and having web analytics in place from day one, argues Julien Brandt, CEO of Organik SEO.

SEO team working out ideas

4 Steps to Deploying a Potent SEO Action Plan

August 3rd, 2018 by

Has your organization ever held meetings about improving web traffic, but let the implementation of SEO strategies fall by the wayside? If so, you’re not alone. Here are four recommendations for communicators seeking to drive better SEO practices across their organizations.