White House ‘Social Media Summit’: No Facebook, No Twitter, No Transparency

July 8th, 2019 by

So, the White House plans to host its first ever social media conference this Thursday. But Facebook or Twitter have not been invited. What does a social media summit look like without two of the biggest platforms participating? And who’s going to this thing, anyway? The White House has been mum. But based on what we do know, we take look at what might be discussed.

Do You Know Your SEO? A Quiz for Communicators

July 5th, 2019 by

Here at PRNEWS, we regularly meet communicators who just can’t get enough SEO training. We want to know best practices for SEO, but don’t know where to begin—and the rules keep shifting! Ahead of our Digital Boot Camp: Using Google Tools for Communicators immersion class later this month at NYC’s Yale Club, test your understanding of what SEO means for communicators with this handy quiz.

3 Free Google Tools to Boost Your SEO Game

June 20th, 2019 by

Google has several enterprise-level tools that require a budget, but many of its tools—including Data Studio, recently graduated from beta—are completely free for the time being. Our roster of SEO and Analytics pros will be discussing some of these tools next month at PRNEWS’ Digital Boot Camp: Using Google Tools for Communicators, July 17 at NYC’s Yale Club. Ahead of the boot camp, though, there’s no reason why you shouldn’t feel empowered to start familiarizing yourself with these tools now. Communications professionals would be well-served to start experimenting with Google’s latest offerings, tinkering with messaging placement and delivery to see what resonates most with audiences.

Why Smart SEO Happens Before Content Creation Even Begins

June 5th, 2019 by

Digital teams and SEO experts are no longer comprised strictly of data nerds and left-brainers, but include writers and journalists, sociologists, and anyone with a vested interest in better understanding how people search the web. With this trend, it’s also high time to remember that your content is best optimized for search when everyone in your organization embraces SEO from the start—including PR pros.

3 Crucial Ways That the SEO Game Has Changed

May 31st, 2019 by

When it comes to SEO, for better or worse, you’re playing for Google’s team . The thing is, Google changed the landscape a few years ago. So what are the new rules of SEO? We’ll be delving into this our Google Boot Camp for Communicators, going down July 17th at The Yale Club in NYC. Until then, here are three basic rules for solid SEO that can help communicators gain a much-needed base of tech literacy.

AI, Data Integration, Smart Tools: Eight PR Pros Eye Measurement’s Future

April 10th, 2019 by

As we look to next week’s PRNEWS Measurement Conference in Washington, DC, we asked several scheduled speakers to prognosticate about PR measurement’s future. Up ahead, they said, is more data integration and testing of well-established ideas. In addition, tools will be smarter and (thank goodness) easier to use, which will encourage the use of measurement for decision-making.

How to Master Your Domain: 10 SEO Trends [INFOGRAPHIC]

April 5th, 2019 by

Communicators know words mean everything. What you say in a press release, advertisement or tweet can make or break a brand. So it’s not a surprise that search engine optimization remains an important strategic tactic on a digital level. Proper SEO makes sure brands get noticed in that continuous quest to the first page of Google, Yahoo or Bing.

How to Use Data on a Media Relations Effort That Goes Beyond Impressions

April 1st, 2019 by

Everyone in PR has heard the order: “I want to be in The NY Times.” Getting your story in the Times is not a media relations strategy. Michael Brito, an EVP at the Zeno Group, proposes a more balanced media relations approach, including pitching stories to smaller publications where they may resonate better with readers.


Takeaways from the Measurement Roundtable, Crisis Tips and a Different Look at SEO

April 1st, 2019 by

In each edition of PRNEWS we highlight takeaways from select articles as well as important notes for subscribers and additions to the PR News Subscriber Resources Center. This month we have takeaways from several articles and a reminder to PRNEWS subscribers to take advantage of the 33 percent discount on all PRNEWS events and webinars.

4 Ways Verizon Uses Keywords for SEO Success

November 26th, 2018 by

When it comes to search engine optimization, the way you structure the content on your own website is just as important as the links you have coming back to your page. Having top-tier copy can increase the likelihood of your brand garnering the links it needs to appear on the first page of search results. And this starts with curating your primary keywords for brand recognition and relevancy in your industry. But what happens next? Here’s how Verizon approaches keyword strategy in SEO.