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At The Dow Chemical Co., Paul Oakley is looking for a few good agencies. When a major PR project comes along, Oakley, the North American communications leader for Dow Plastics, is just as likely to… Continued

Does familiarity breed favorability or contempt? New research by John Gilfeather, vice chairman at Roper Public Affairs, NOP World; and Tina Carroll, Ph.D. candidate at the University of Miami, comes to a strong conclusion: Corporate… Continued

(In just a short time, corporate social responsibility, or CSR, has climbed to the top of the business agenda. CSR presents senior PR executives with a tremendous opportunity to enhance their value throughout the organization… Continued

Judith Phair, president of the Public Relations Society of America (PRSA), testified on Capitol Hill last week that the PRSA would support a temporary amendment requiring disclosure of government video news releases (VNRs) but oppose… Continued

By John Baldoni/Baldoni Consulting LLC PR can and should play a tactical role in product launches and customer-relationship management, of course, but those tactics must be rooted in the larger goals of what the enterprise… Continued

Ever since the digital boom in the late 1990s, there have been countless obits on the imminent death of print (usually coming from online precincts). But despite the continued flight to the Internet (and newspaper… Continued

Communitelligence.com, the knowledge portal launched last year as the first global know- ledge-sharing portal for PR and marketing professionals, has added seven new expert-led communities on a wide range of topics, bringing to 30 the… Continued

In the following brief descriptions, PR News recognizes the efforts of 18 more companies that were Legal PR winners in the eyes of their constituents. We will periodically present these stories in depth in our… Continued

Stewart Gagnon LAW FIRM: Fulbright & Jaworski CATEGORY: Excellence in Social Responsibility WEB SITE: http://www.fulbright.com At Fulbright & Jaworski, the Houston-based law firm that dates back to 1919, a decades-long commitment to pro bono work… Continued

LAW FIRM: Foley & Lardner LLP CATEGORY: Overall Excellence in Media Coverage PR AGENCY: Weber Shandwick BUDGET: $150,000 WEB SITE: http://www.foley.com In a bid to highlight their firm's expertise with the furiously debated Sarbanes-Oxley (Sarbox)… Continued