Managing Editor Nicole Schuman sat down with Tesia Williams, Executive VP of Public Affairs & Communications at the Personal Care Products Council (PCPC), for an inside look at how one of the world’s largest beauty and personal care trade associations breaks through in a crowded, skeptical media environment.
In this session, Williams talks about the successes and lessons of the #WearSunscreen campaign and developing trust with your audience in a media environment riddled with mis- and disinformation.
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