The Snapchat Boot Camp is closed for registration. For upcoming events on Snapchat and social media, visit www.prnewsonline.com/events.
Learn how to reach Snapchat's 150 million daily active users on July 12 in NYC.
Of the major social platforms, Snapchat stands apart most. It’s ephemeral, it’s informal and it’s improvisational—in other words, it’s harder to “fake it” here than on any other platform.
But if you want to reach the more than 60% of U.S. smartphone users 13 to 34 years old who also use Snapchat, you won’t want to miss PR News’ Snapchat Boot Camp on July 12 from 8:30 a.m. to 3:30 p.m. at the Yale Club in New York City. From basics to advanced tools to strategic looks at real, successful campaigns, our experienced speakers will help you feel at home using the app. Because when you have fun using Snapchat, you won’t need to fake it.
Speakers
Agenda
8:30 a.m. – 8:55 a.m.
Registration and Networking Breakfast
8:55 a.m. – 9:00 a.m.
Opening Remarks
9:00 a.m. – 9:45 a.m.
An Interactive Introduction to Snapchat
Bring your smartphone with Snapchat installed and follow along as we walk you through the basic features and layout of the app. Send Snaps to the presenter and to other audience members to get comfortable with the process. If you’ve already learned the basics, have no fear; we’ll also dive into the latest updates to make sure there’s nothing you’ve missed.
You’ll learn how to:
- Draw and use emojis on Snaps
- Use filters, overlays and lenses
- Add friends by username, Snapcode and more
- Understand Friend Emojis and other features of the Friends list
- Make Snaps available to specific friends
- Navigate account settings
- Explore Discover and Live Stories
- Use chat and video chat features
- Use accessories and outside tools to enhance your content
Speaker:
Leslie Douglas
Senior Manager, Social Media
PwC
Read Bio
9:45 a.m. – 10:45 a.m.
Develop a Compelling Snapchat Content Strategy
Snapchat is unlike any other popular social network. Its users expect spontaneity and authenticity, and its features make new kinds of content possible (and limit the effectiveness of content you post to other networks).
You’ll take away tips on:
- Organic and paid options
- Tutorials and product demos
- Interviews
- Behind-the-scenes content
- Games and contests
- Influencer takeovers
- Q&A / trivia
- Emotional storytelling
Speakers:
Hannah Law
VP, Strategy
Ogilvy & Mather Worldwide
Read Bio
Hannah Caldwell
Associate Social Media Editor
Bustle
Read Bio
10:45 a.m. – 11 a.m.
Networking Break
11:00 a.m. – 11:45 a.m.
Use Geofilters to Focus Your Snapchat Efforts
Geofilters are a fun and powerful way to bring local Snapchatters together to share content. If you’re smart and strategic, you can target certain locations at certain times to promote your brand among demographics who will be most interested.
You’ll learn how to:
- Think about different uses for Geofilters
- Use existing Geofilters to tell your audience where you are
- Design and submit a free Community Geofilter for a public location
- Purchase an On-Demand Geofilter to promote your brand in a certain area
- Comply with Geofilter submission guidelines
- Create Geofilters if you don't have Photoshop expertise or an in-house designer
- Estimate pricing and get the most for your budget
- Find and understand Geofilter analytics
Speaker:
Laura Wilson
Director of Digital Engagement & Social Media
Georgetown University
Read Bio
11:45 a.m. – noon
Networking Break
Noon – 1 p.m.
Networking Lunch
1:00 p.m. – 2:30 p.m.
Case Studies: Snapchat Campaigns That Hit the Mark
How are brands using Snapchat in the field to make their voices heard? The case studies in this session will show you what kind of content is connecting with audiences, successfully getting out the word about new products and tying into senior leaders’ business goals.
You’ll learn how to:
- Leverage your existing audiences to cross-promote your Snapchat channel and build followers
- Get your followers to participate to drive engagement
- Tell a compelling and cohesive story
- Use stories to meet your marketing objectives
- Involve influencers
- Cover live events
- Position yourself as a thought leader
Speakers:
2:30 p.m. – 2:45 p.m.
Networking Break
2:45 p.m. – 3:30 p.m.
Measure Your Snapchat Success
Snapchat’s lack of a native analytics platform has PR pros scratching their heads over how to prove ROI and track engagement, and dismayed at the necessity of recording available metrics manually. But there’s still hope; you may just have to get a little creative.
You’ll learn how to:
- Familiarize yourself with basic metrics such as views and screenshots
- Create custom metrics such as Story Completion Rate
- Put Snapchat numbers into perspective against other social network stats
- Interpret your metrics in terms of evaluating content and setting objectives
- Track metrics you may not have thought of
Speaker:
Leslie Douglas
Senior Manager, Social Media
PwC
Read Bio
Michael Rinaman
Vice President, Global Measurement & Analytics
Hill+Knowlton Strategies
Read Bio
3:30 p.m.
Closing Remarks
Pricing
Online: Fast and Easy!
Phone: Call Jessica Placencia at 301-354-1641
These rates apply to agencies and corporations only. Nonprofits/Associations, PR News Subscribers and Vendors can click here for registration options and pricing. Group pricing is for two or more individuals. Independent Practitioners can also call Jessica about a special rate. PR News does not offer refunds as all sales are final. You are able to get full credit toward a future event or replace a current attendee with a colleague. Contact Account Executive, Lindsay Silverberg at [email protected] or 301-354-1716 for sponsorship details.
Testimonials
Don’t take our word for it. See why hundreds of your peers have attended PR News conferences!
This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great!
Communications Manager, CIGNA
Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media.
External Relations, US Operations and Marketing North America, Procter & Gamble
The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend.
Associate Vice President, Finn Partners
I learned more in one day than I’ve learned all year!
Director, New Media, American Heart Association
I was so impressed with the overall event. The quality of the presentations was top-notch, and the ability to network with like-minded people during the breaks and at lunch was invaluable.
Director, Global Media Relations, SAP AG
This was one of the best conferences I’ve ever attended.
Social Media Manager, Nautica
I thought it was incredibly relevant to the audience. I walked away with several key ideas that I can’t wait to implement on my clients behalf.
Chief Public Affairs Officer, Clemson University
Wonderful and insightful event in which I would like to have my entire team participate, including some clients.
Account Executive, Digital Brand Architects
Great event! I’m taking away valuable information and am excited to put the new knowledge to use! Well executed. Thanks!
Communications and Organizational Effectiveness Analyst, Hostess Brands, Inc.
Valuable, inspirational and practical content; lots of takeaways for action.
Communications Director, Monterey Bay Aquarium
It was a fantastic event, and many of the strategies delivered today will inform our company’s social media policies moving forward.
Online News Producer, Education Week
Amazing speakers. Relevant Case Studies. I went back to the office literally with a fire hose of apps to investigate. Also, great ideas for companies with low budgets.
Sr. Director of Corporate Marketing and Communications, MTN
Location
Sponsors
For information on sponsoring this event, contact Lindsay Silverberg at [email protected].
Speaker Sneek Peek
Here's a sneak peek of what you can expect from our stellar group of speakers at the Snapchat Boot Camp on July 12 in NYC
- 5 Questions to Answer Before Starting Snapchat, Hannah Law, VP of strategy, Ogilvy & Mather Worldwide
- Chew on These 5 Morsels of Snapchat Savvy from a PR Pro, Carolina Valencia, senior director, corporate communications, Univision
- How to Leverage Geofilters on Snapchat, Laura Wilson, director of digital engagement & social media, Georgetown University
What You'll Learn
- The basic features and layout of the app
- Developing a compelling Snapchat content strategy
- Using geofilters to focus your Snapchat efforts
- What connects best with audiences in a campaign
- Measuring your Snapchat success
- Using filters, overlays and lenses, draw and use emojis on Snaps
- Using chat and video chat features
- Creating compelling content your audience will love, from behind-the-scenes peeks to contests, demos and beyond
- Purchasing On-Demand Geofilters to promote your brand in a certain area
- Leveraging your existing audiences to cross-promote your Snapchat channel and build followers
- Creating custom metrics such as Story Completion Rate
- Interpreting your metrics in terms of evaluating content and setting objectives
Who Should Attend
If you spend at least a quarter of your time in any of these areas, you should attend this Conference:
- Audience Development
- Brand Marketing
- Business Development
- Community Relations
- Corporate Communications
- Crisis Management
- Digital and Social Media
- Employee Communications
- Fundraising
- Human Resources
- Information Technology
- Lead Generation
- Marketing
- Marketing Communications
- Measurement
- Media Relations
- PR Budget Creation/Management
- Public Relations
- Public Affairs/Issues Management
- Publicity
- Research & Analysis
- SEM/SEO Management
- Social Media
- Video Production
- Web Marketing
- Word of Mouth Marketing