CSR initiatives are all the rage, with celebrities and consumers alike taking a hard look at organizations' goodwill initiatives, be they green, sustainable, philanthropic,
ethical, environmentally friendly or just plain good. But the following finalists in the PR News 2008 CSR Awards prove that doing well by doing good isn't just an of-the-moment
trend; it's an increasingly integral part of strategic business initiatives, and it's not going away anytime soon.
The finalists in the following categories will be honored during a luncheon at the National Press club in Washington, D.C., on March 19, as well as in the pages of a special issue
of PR News, to be released on March 24.
For a complete list of finalists and campaigns, please visit https://www.prnewsonline.com/
awards/csr/event_info.html. PRN
Annual Report
- American Beverage Association
- International Youth Foundation
- Motorola
- Nike, Inc.
- Office Depot
Business Ethics Communications
- AFLAC
- ChoicePoint
- Direct Marketing Association
Cause Branding Campaign
- Cone and PNC Financial Services Group
- Honeywell & Peppercom
- Peppercom and Whirlpool Corporation
- Liz Claiborne Inc. with Ruder Finn
- TriWest Healthcare Alliance
Community Affairs
- ChoicePoint
- IKEA and Lippe Taylor
- Sprint
- World Wrestling Entertainment, Inc.
Corporate-Community Partnership
- Charter Communications
- Deloitte & Touche USA LLP and College Summit
- Flowers Communications Group
- Hasbro Inc.
- International Council of Shopping Centers
- Trimedia
Diversity Communications
- Dominion
- Pacific Gas and Electric Company
- Reading Is Fundamental
- The Hartford Financial Services Group, Inc.
Employee Relations
- Cox Enterprises
- BT and Limelight Community
- Mission Hospital
- Pacific Gas and Electric Company
Employee Volunteer Program
- Pfizer Inc.
- Deloitte & Touche USA LLP
- DHL
- Siemens
Environmental Stewardship
- Cox Enterprises
- Direct Marketing Association
- Staples with RF|Binder Partners
- Singer Associates, Inc.
- Sony Electronics Inc.
Green PR Campaign
- City of Arlington, Texas
- Dominion
- Sundance Channel
Media Relations
- Flowers Communications Group
- Vollmer Public Relations
- WhiteWave Foods Company
- Yum! Brands and Weber Shandwick
Philanthropy Communications
- AFLAC
- Hard Rock International and Coyne PR
- The Boeing Company
Stakeholder Engagement
- Blue Cross Blue Shield of Delaware
- Coldwell Banker Real Estate LLC
- Pfizer Inc.
- Shell Oil Company
- Sodexho
Overall Leader in CSR Practices: Corporation with FEWER than 1,000 employees
- American Institute of CPAs (AICPA)
- Direct Marketing Association
- PR Newswire
- Xango LLC
Overall Leader in CSR Practices: Corporation with between 1,000 and 25,000 employees
- Entergy Corporation
- Missouri Department of Transportation
- Pacific Gas and Electric Company
- Yahoo! Southeast Asia
Overall Leader in CSR Practices: Corporation with more than 25,000 employees
- Eaton Corporation
- H.J. Heinz Compan
- Honeywell
- Intel Corporation
- Nike, Inc.
- Yum! Brands, Inc. and Weber Shandwick
CSR Pioneers of the Year: CEO
- William R. Johnson, H.J. Heinz Company
- Hala Moddelmog, Susan G. Komen for the Cure
- John Replogle, Burts Bees Inc.
CSR Pioneers of the Year: Communicator
- Mark Bramfitt, Pacific Gas and Electric Company
- Dr. Monica J. Oberkofler, Gap Inc.
CSR Pioneers of the Year: CSR Executives
- Emily Callahan, Susan G. Komen for the Cure
- Katrina McGhee, Susan G. Komen for the Cure
- Tae Yoo, Cisco Systems