Liv Allen, VP at Codeword, and Chelsea Korman, Brand and Communications Director at Demandbase, discuss the growing threat of cyberattacks, noting 93% of company networks are vulnerable. The volume of publicly available data makes it easier for malicious actors to exploit weak points, especially employees. Data breaches erode trust and can have serious reputational consequences for organizations, prompting many to adopt a more cautious approach.
These tips are part of "Data Disasters: Navigating Breaches, Cybersecurity and Leaks."
This session was part of the PRNEWS PRO's Online Training Workshop: "Brand Reputation and Crisis Comms in the AI Era."
Watch the full session at this link.
Full transcript:
[LIV ALLEN]
So yeah just to to highlight the seriousness of data breaches you know research is telling us that a cyberattack occurs every 39 seconds.
So this is an average of over 2,000 attacks per day.
Um and with that 93% of company networks can currently be penetrated so sort of indicating that not only are you know data breaches on the rise but companies don't have the right security measures in place which you know is why we say it's a case of not if but when an attack will occur.
Um and yeah the volume of data being made public is definitely supporting this trend um sort of opening the flood gla- flo- floodgates for breaches um and giving away information you know on people and companies makes it very easy for malicious actors um you know employees in particular are weak spots.
Uh 90% of cyberattacks are caused by employee errors so I think just more as our personal and professional worlds merge it you know it's very important to consider you know the security around your online id- identity and what that could mean for for the brand you're working for.
And all of this coupled with the fact that you know the sophistication of attacks is increasing um AI is fu- fueling things like deepfakes and spreading misinformation um and yeah just more sophisticated a- attacks in general.
Um and you know w- in any case where data is compromised it really does have the ability to erode trust and and can have very negative consequences on a brand.
[CHELSEY KORMAN]
I also think there are companies that are like "Yikes we gotta figure this out." Mm-hmm.
And that's definitely like always err on the side of caution when it comes to your brand and your business.