Judging by the finalists of PR News’ 2010 Nonprofit PR Awards, this has been a banner year for nonprofit communicators. Never mind the slimming of some budgets—that’s just an added incentivefor creative PR professionals to find new ways to connect with target audiences. From the NFL’s “pink” breast cancer campaign to Gibraltar/Pool Safety Council’s determined bid to warn stakeholders of pool drain danger, all the work celebrated here and at our Nonprofit PR Awards luncheon on Nov. 3 at the National Press Club in Washington, D.C., will serve as inspiration for 2011 and beyond.
Download pdf of the NonProfit PR Awards issue
Advocacy Campaign & Lobbying
The New York Public Library - Don’t Close the Book on Libraries
Honorable Mentions:
- Canadian Library Association - Maintaining Canada’s Library Book Rate
- Excellus Blue Cross Blue Shield - Improving Overall End-of-Life Decision Options
- Fahlgren Mortine Public Relations with Lifeline of Ohio - Changing the Meaning of “Organ Donor” among Motorcyclists
- National Education Association - Speak Up for Education & Kids Campaign
- Sunflower Foundation - Clean Air Kansas
Annual Publication
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Legacy Foundation - Legacy Progress Report: The Voices of Change |
Honorable Mentions:
- American Physical Therapy Association - 2009 Annual Report
- National Screen Institute-Canada - 2009-2010 NSI Annual Report
- National Shooting Sports Foundation - NSSF’s Annual Review of the Firearms Industry
- The New York Public Library - Annual Report 2009 - Online
- NYU Langone Medical Center - Excellence - 2009 Annual Report
- Peel District School Board - Report to the Community 2009
Association/ Nonprofit Team of the Year
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Kaiser Permanente |
Honorable Mentions:
- Florida Realtors
- National Shooting Sports Foundation, Inc.
Blog
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SPI: The Plastics Industry Trade Association |
Honorable Mention:
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Kaiser Permanente - Dispatches from Haiti
Branding/ Re-branding Campaign
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Ogilvy Public Relations Worldwide Planned Parenthood: “Someone you know...We’re Here” |
Honorable Mentions:
- American Physical Therapy Association
- National Shooting Sports Foundation, Inc.
Corporate/Nonprofit Partnership
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Jiffy Lube International and Cone Inc. 2010 Jiffy Lube Maintenance Partners for Life Campaign |
Honorable Mentions:
- City of Austin, Small Business Development Program - Meet the Lender: A Business Loan Information Fair
- The Marcus Group Inc. - Restoring Gilda’s Club NNJ Campaign
- Nyhus Communications on behalf of American Express and the National Trust for Historic Preservation - Partners in Preservation: Saving Seattle Landmarks
- Zeno Group on behalf of American Urological Association Foundation & NFL - Knowd
Crisis Management
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Pentagon Force Protection Agency Active Shooter at the Pentagon |
Honorable Mentions:
- Bloomington Hospital - H1N1 Communications
- St. Mary Medical Center/Anne Klein Communications Group - Planning for Pandemic: Communicating Preparedness in the Face of H1N1
Digital PR & Marketing
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National Association of Home Builders NAHB Home Buyer Tax Credit Public Awareness Campaign |
Honorable Mentions:
- American Society of Anesthesiologists & FD - From Lifeline to Online: Anesthesiologists for Vital Health
- Texas Health Resources - Texas Health Quality Newsletter
Email Newsletters
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AICPA Team Network News |
Honorable Mention:
- National Education Association - NEA Today Express
Event PR
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Kent State University - Commemorating the 40th Anniversary of May 4, 1970, |
Honorable Mention:
- Eric Mower and Associates - “Turner to Cezanne” at the Everson Museum of Art
- Hillsborough County - 2010 Tampa Bay Hurricane Expo
- Legacy - truth Orange Fall Tour 2009 and Summer Tour 2010
- The Optical Society of America (OSA) - LaserFest: Celebrating 50 Years of Laser Innovation
Fundraising Campaign
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United Nations Foundation - Send a Net, Save a Life, See a Game |
Honorable Mentions:
- Amethyst Women’s Addiction Centre - Amethyst Track Challenge
- Synaptic Digital and UNICEF Tap Project - Water for the World
Green PR
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American Society of Landscape Architects/Lady Bird Johnson Wildflower Center at the University of Texas/ U.S. Botanic Garden - The Sustainable Sites Initiative |
Honorable Mentions:
- Kaiser Permanente - Eating Well in Season: Elevating Kaiser Permanente’s Leadership in Sustainable Food
- Thoma Thoma and Metroplan - Grass Roots: Growing our Green Agenda
Marketing
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Legacy - Truth Tour 2009-2010 |
Honorable Mentions:
- CSG/Haggman - Shining Example Marketing Campaign for NYSERDA
- National Association of Insurance Commissioners (NAIC) - State Regulators on Call: Educating
Consumers on Health Care Reform
Media Relations
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National Football League - NFL ‘A Crucial Catch’ Breast Cancer Awareness Campaign |
Honorable Mentions:
- Cone Inc. - The American Cancer Society Launches the Choose You Movement
- Conner Prairie Interactive History Park - 1859 Balloon Voyage Exhibit Launch
- Jones Public Affairs - CARE Campaign for Breast Cancer Caregivers
- Recreation Vehicle Industry Association - RV Industry Centennial
- Smithsonian’s National Museum of American History - Vince & Larry Crash Into the Smithsonian (July 14, 2010)
- Susan Davis International (SDI) - Susan Davis International Tells the Untold Story of Women Airforce Service Pilots of WWII on behalf of Women In Military Service for America Memorial Foundation
Member and/or Volunteer Campaign
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Jones Public Affairs - Breast Cancer M.A.P. Project |
Honorable Mentions:
- Weber Shandwick for American Airlines – All Aboard the Snowball Express: American
Airlines Brings Holiday Cheer to Families of Fallen Military - Weber Shandwick for American Airlines - Champions for Children: American Airlines Employee Volunteers Campaign on Behalf of UNICEF
PR on a Shoestring Budget
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Smithsonian’s National Museum of American History - Vince & Larry Crash into the Smithsonian (July 14, 2010) |
Honorable Mentions:
- American Society of Landscape Architects, Lady Bird Johnson Wildflower Center at the University of Texas at Austin U.S. Botanic Garden - The Sustainable Sites Initiative
- Florida Realtors - Florida Open House Weekend
- Kaiser Permanente - Raising Visibility of Kaiser Permanente Innovation through Media Tours, Pitching & Events
- National Association of Insurance Commissioners (NAIC) – “The PIO Show Must Go On: Communicating Through Cutbacks” Social Media Webinar
- REVOLUCION - The Heartbeat of Broadway/El Latido de Broadway
- SPI: The Plastics Industry Trade Association - NPE2012 Venue Launch
Press Releases
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American Heart Association - 2020: Ideal Health & My Life Check |
Honorable Mentions:
- Cold Spring Harbor Laboratory - High-Yield Tomato Hybrids Pave the Way for Next-Generation Agriculture
- Go RVing Canada – RVing Great Alternative to Expensive Hotel Lodging at Olympics Tiller LLC/Comfort Zone
- Camp – Childhood Loss: The Untold Burden
Public Affairs/Issues Management
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Pool Safety Council/Gibraltar Associates - Pool Drain Danger - Raising Awareness, Saving Lives |
Honorable Mentions:
- Vermont Student Assistance Corporation and hmc2 Advertising - VSAC Voices Campaign
Public Service Campaign
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Zeno Group on behalf of American Urological Association Foundation & NFL |
Honorable Mentions:
- Fraser Communications – Really Check Yourself
- Fraser Communications – Teach Me
- Legacy, Ad Council and YouCast - Become an EX®: National Quit Smoking Campaign
- Mintz & Hoke Communications Group and Connect-Ability - “See the Ability. See How We Can Work Together”
- Susan Davis International (SDI) - Employer Support of the Guard and Reserve
Publications
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National Beer Wholesalers Association - The Beer Route |
Honorable Mentions:
- Danbury Health Systems - Vital Signs Quarterly
- Kaiser Permanente - Hank
- NYU Langone Medical Center - News & Views - July/August 2010
- NYU Langone Medical Center - NYU Physician Spring 2010
Social Media Campaign
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Greater Philadelphia Tourism Marketing Corp. - With Love Philadelphia XOXO In mid-2009, the Greater Philadelphia Tourism |
Honorable Mentions:
- American Kennel Club - Meet the Breeds
- American Physical Therapy Association - Move Forward: Physical Therapy Brings Motion to Life
- National Education Association - Speak Up for Education & Kids Campaign
- Orange County Registrar of Voters - Online Voter Information Program
Social Responsibility Campaign
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Tilson Communications - Do Something 101 |
Honorable Mentions:
- Bank of America with RF│Binder Partners - Banking on Neighborhoods One at a Time: Bank of America's Neighborhood Excellence Initiative
- Peel District School Board - Making My Way
- Tiller LLC/Comfort Zone Camp – Childhood Loss: The Untold Burden
Use of Twitter
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The New York Public Library Twitter Success Through a Coordinated Staffing Model |
Honorable Mentions:
- Kaiser Permanente - Raising Visibility of Kaiser Permanente Innovation through Media Tours, Pitching & Events
- Malaria No More - #TwitterNets
Video/Podcast
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Institute of Food Technologists (IFT) - 2010 A Day in the Life of a NASA Food Scientist |
Honorable Mentions:
- Bloomington Hospital - We are Bloomington Hospital
- Kaiser Permanente - Using Flip Videos to Raise Visibility of Health Research in Top Tier Media
Website
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AICPA - Start Here, Go Places Website |
Honorable Mentions:
- Air Transport Association - airlines.org American Physical Therapy Association - moveforwardpt.com
- American Society for Microbiology (ASM) – MicrobeWorld.org
- Kent State University – May 4 Newsroom: Online Resource for 40th Anniversary of May 4, 1970, Shootings at Kent State University
- National Education Association - http:neatoday.org National Screen Institute - Canada (NSI) - nsi-canada.ca
- NYU Langone Medical Center - NYULMC²