Join PR News on November 16 for its PR Measurement Workshop, where our faculty of PR measurement experts will show you how to develop a measurable communications program for media relations, social media, crisis management and brand enhancement. At this PR News workshop, we’ll have an intensive focus on the two areas of measurement the PR News community has told us it is most interested in: how to determine which metrics are most important for a particular organization, and how to translate those metrics into dashboards that tell a clear, easily digestible story to senior leaders.

The day after the PR Measurement Workshop, PR News is hosting a full-day Google for Communicators Boot Camp. Discounted two-day packages are available.



Eli Draluk Eli Draluk
Director, Analytics & Strategy,
Marisa Long Marisa Long
PR & Communications Director,
U.S. Green Building Council
Katie Paine Katie Paine
Paine Publishing

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PR Measurement Workshop Detailed Agenda

8:00 a.m. – 8:30 a.m.
Breakfast and Networking

8:30 a.m. – 10:00 a.m.
How to Select the Right Metrics for Your Communications Initiatives—and for Your Brand’s Bottom Line

Communications professionals struggle more than ever over which data—social or otherwise—to pull and measure. Your measurement strategy may or may not be guided by the Barcelona Principles 2.0, but in either case you’re probably still wondering if you’re focusing on the right data. And even if you’re dedicated to pursuing only those campaigns that are measurable and tie into the bottom line, you may still be swimming in too much data. For this session, we’ll ask you to send your questions about data overload in advance so our trainers can address them on Nov. 16

You’ll learn how to:

  • Develop quantitative, desired outcomes that you can actually reach
  • Devise strategies before an initiative launches to minimize data overload
  • Pull the right social media data that ties to your communications goals
  • Use data to move the needle toward your communications and business goals
  • Establish specific measurements for each aspect of your campaign
  • Manage expectations from senior leaders and clients


Eli Draluk

Eli Draluk
Director, Analytics & Strategy
Read Bio

Marisa Long

Marisa Long
PR & Communications Director
U.S. Green Building Council
Read Bio

10:00 a.m. – 10:15 a.m.

Networking Break

10:15 a.m. – 11:30 a.m.
Measurement Dashboards That Communicate the Business Value of Your Communications Programs

PR News Measurement Hall of Famer Katie Paine will show you how to select key performance indicators for your communications programs and shape your measurement presentations to provide the information that will inform organization leaders, anticipate many of their questions and guarantee your communications budget.

You’re learn how to use measurement dashboards to:

  • Show what is happening with your communications programs
  • Spot opportunities and amplify successes
  • Inform business decisions
  • Demonstrate your contribution to your business
  • Tell your story and manage expectations from senior leaders
  • Frame PR results in terms of brand, digital and conversion impact
  • Write a report that will impress senior leaders



Katie Paine

Katie Paine
Paine Publishing
Read Bio

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Online: Fast and Easy!
Phone: Call Jessica Placencia at 301-354-1641

Advance rate October 28-November 4
Measurement Workshop and Google Boot Camp Rate:
Measurement Workshop Rate
Regular Rate November 4-November 17
Measurement Workshop and Google Boot Camp Rate:
Measurement Workshop Rate

These rates apply to agencies and corporations only. Nonprofits/Associations, PR News Subscribers and Vendors can click here for registration options and pricing. Group pricing is for two or more individuals. Independent Practitioners can also call Jessica Placencia about a special rate. PR News does not offer refunds as all sales are final. You are able to get full credit toward a future event or replace a current attendee with a colleague. For any registration questions, email Jessica Placencia at [email protected]. Contact Account Executive, Lindsay Silverberg at [email protected] or 301-354-1716 for sponsorship details.


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Don’t take our word for it. See why hundreds of your peers have attended PR News conferences!


This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great!
Communications Manager, CIGNA


Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media.

External Relations, US Operations and Marketing North America, Procter & Gamble


The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend.

Associate Vice President, Finn Partners


I learned more in one day than I’ve learned all year!

Director, New Media, American Heart Association


I was so impressed with the overall event. The quality of the presentations was top-notch, and the ability to network with like-minded people during the breaks and at lunch was invaluable.

Director, Global Media Relations, SAP AG


This was one of the best conferences I’ve ever attended.

Social Media Manager, Nautica


I thought it was incredibly relevant to the audience. I walked away with several key ideas that I can’t wait to implement on my clients behalf.

Chief Public Affairs Officer, Clemson University


Wonderful and insightful event in which I would like to have my entire team participate, including some clients.

Account Executive, Digital Brand Architects


Great event! I’m taking away valuable information and am excited to put the new knowledge to use! Well executed. Thanks!

Communications and Organizational Effectiveness Analyst, Hostess Brands, Inc.


Valuable, inspirational and practical content; lots of takeaways for action.

Communications Director, Monterey Bay Aquarium


It was a fantastic event, and many of the strategies delivered today will inform our company’s social media policies moving forward.

Online News Producer, Education Week


Amazing speakers. Relevant Case Studies. I went back to the office literally with a fire hose of apps to investigate. Also, great ideas for companies with low budgets.

Sr. Director of Corporate Marketing and Communications, MTN


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November 16, 2016
The Yale Club, New York City
50 Vanderbilt Ave, New York, NY 10017
Book a Nearby Hotel

For information on sponsoring this event, contact Lindsay Silverberg at [email protected].

Speaker Sneak Peek

Here's a sneak peek of what you can expect from our stellar group of speakers at the Snapchat Boot Camp on July 12 in NYC

What You'll Learn

  • How to use the right metrics for your communications initiatives
  • How to write measurement reports that will impress senior leaders
  • How to develop quantitative, desired outcomes that you can actually reach
  • How to use measurement dashboards that show what is happening with your communications programs
  • How to use data to spot opportunities and amplify successes
  • How to pull the right social media data that ties to your communications goals

Who Should Attend

If you spend at least a quarter of your time in any of these areas, you should attend this Conference:

  • Audience Development
  • Brand Marketing
  • Business Development
  • Community Relations
  • Corporate Communications
  • Crisis Management
  • Digital and Social Media
  • Employee Communications
  • Fundraising
  • Human Resources
  • Information Technology
  • Lead Generation
  • Marketing
  • Marketing Communications
  • Measurement
  • Media Relations
  • PR Budget Creation/Management
  • Public Relations
  • Public Affairs/Issues Management
  • Publicity
  • Research & Analysis
  • SEM/SEO Management
  • Social Media
  • Video Production
  • Web Marketing
  • Word of Mouth Marketing