SABRE and 3rd Coast PR utilizied both a paid and unpaid influencer approach to reach new audiences. The team identified a series of tactics to align SABRE with several causes and events relevant to the brand, including celebrity partnerships to promote National Sexual Assault Prevention Month, an influencer seeding for Spring Break Safety and Halloween Safety awareness program, and a grassroots seeding opportunity.
How Paid and Unpaid Influencer Seeding Can Yield Celeb-Level Results
