The Federal Emergency Management Agency (FEMA) found that Americans across the country continued to believe that flood risks were not relevant to them, making protecting their home and belongings with flood insurance a low priority. Through its National Flood Insurance Program (NFIP), FEMA worked with Ogilvy PR and J. Walter Thompson Advertising to alert customers to their flood risk and flood insurance options, while countering any negative perceptions of the government and the industry.
Combining PR and Advertising to Increase Flood Insurance Awareness and Purchase
