Kevin Dando
Senior Director, Digital Marketing & Communications PBS
@kdando

Kevin Dando is PBS' director of digital marketing and communications and oversees the public broadcaster's social media initiatives and strategies for both its broadcast and online programming, including PBS' Twitter, Facebook and Google+ pages, which together have more than 3 million followers.

Kevin also coordinates overall social media efforts for PBS prime time and online-only programs, ranging from Masterpiece's Downton Abbey, which broke on-air, online and social media records for PBS and which won the top prize for Digital PR Campaign in PR News' Digital PR Awards, to the PBS Digital Studios' production Mister Rogers Remixed, which was the most shared and viewed video on YouTube in early June 2012. He was featured in the book Get Seen: Online Video Secrets to Building Your Business (John Wiley & Sons, Inc.), and has been a speaker at Digital East, the Internet Summit and South by Southwest (SXSW).