December 5-6, 2018 | Washington, D.C.

Join PR News at the historic National Press Club in Washington, D.C., on December 5-6 for the Media Relations Next Practices Conference and Video Boot Camp. At the Media Relations Conference, we’ll find and share new ways to successfully meet your biggest media relations challenges, including coping with shrinking newsrooms and fewer beat-specific reporters, media relations measurement, the ROI of brand newsrooms, working with influencers and bloggers, the impact of AI/machine learning on media relations and journalism, crisis communications and as always, getting journalists to open and read your email pitches. At the Video Boot Camp, our expert trainers will uncover the best ways to leverage video on Facebook, Instagram, Twitter, Snapchat, YouTube and more. 

One- and two-day passes are available.

Register

Event Sponsors:

Brandpoint
Commcore
Crisp
Dataminr
PublicRelay

Featured Speakers

Amanda Miller

Director of Global Corporate Communications
PayPal

Major Garrett

Chief White House Correspondent
CBS News

Bill Phelps

VP External Communications
Lockheed Martin

Joan Hurwitz

VP Communications
American Nurses Association

VIDEO BOOT CAMP

Wednesday, December 5, 2018

This full-day Video Boot Camp is perfect for communicators and marketers looking to take their video initiatives to the next level in 2019. You'll learn how to use video on Facebook, Instagram, YouTube and beyond to engage your audience and deliver your brand’s messages more effectively than ever before.

Attendee Bonuses Include:

  • PR News' Video Guidebook ($400 value)
  • Sample Dashboard for Measuring Video Success
  • Glossary: Video Terms

Register

Agenda

  1. 8:30 am - 9:00 am

    Registration & Networking Breakfast

  2. 9:00 am - 10:00 am

    Media Training: How to Get Yourself and Your C-Suite Ready for the Camera Lens

    Media training was once only for executives and official spokespeople, but the prevalence of video is bringing more members of the communications team in front of the camera. It’s important to learn how to be comfortable and at ease in the moment—and how to train others to do so. In this interactive session, a portion of attendees will participate in a practice interview. Our trainers will offer live feedback and offer tips and tactics for improving the onscreen presence of spokespeople and executives.

    We’ll discuss how to:

    • Understand the “why” behind onscreen interviews, and staying on top of the overall narrative of your brand
    • Steer clear of common gaffes and missteps on screen
    • Prep executives for broadcast interviews
    • Ask producers the right question so your spokesperson is armed with all of the info they need
    • Stay on message, even when you need to improvise 
    • Ensure proper posture, diction and body language
    • Grab viewers’ attention and keep them watching longer than the average 8-second attention span
    • Handle interviews with more than one guest
    • Ensure a strong call-to-action by the end of a video appearance
    • Diana Alickaj

      Diana Alickaj

      Vice President
      Cognito
    • Anna Keeve

      Anna Keeve

      Public Relations Manager
      ESET
    • Christopher Wailes

      Christopher Wailes

      Director, Global Media Engagement
      Weatherford International
  3. 10:00 am - 10:20 am

    Networking Break

  4. 10:20 am - 10:50 am

    Production Tools and Techniques for High Impact Video on Any Budget

    Video on social media can be as simple as setting up an iPhone and talking into it—but your results could be so much better. There is equipment for every budget to enhance your video, and anybody can learn the basics of filming to make your subject look good and your stream look (and sound) more professional.

    You’ll learn how to:

    • Make your message resonate with or without a professional crew (or how to enlist your team)
    • Determine where to spend your money— talent vs. technology
    • Use lighting equipment and techniques to make the video look professional
    • Select the right camera, lens and microphone for the job
    • Shop for the best items available on low, medium and high budgets
    • Chris Broyles

      Chris Broyles

      Managing Director, Americas Lead, Digital & Creative Communications
      FTI Consulting
  5. 10:50 am - 11:20 am

    Editing Tools and Techniques for a Communications Team of One

    Editing has been called the language of film. If we compare a single shot to a word, then a well-edited sequence is like a carefully written sentence, with each word serving a purpose. In this session our trainers will help you embark upon your journey toward gaining fluency in the art of cutting together an expressive, attractive and engaging video.

    We’ll discuss:

    • The editing techniques to use and the software available for your budget
    • How and where to use different kinds of shots (close-ups, establishing shots, etc.) within a video
    • How to color-grade and post-process to get your video looking perfect
    • Sound: how to use music, voiceover, diegetic and non-diegetic sound
    • Shooting and using B-roll to flesh out your video
    • Meagan Phelan

      Meagan Phelan

      Executive Director of the Science Press Package
      American Association for the Advancement of Science (AAAS)
  6. 11:20 am - 11:30 am

    Networking Break

  7. 11:30 am - 12:00 pm

    How to Use Facebook Live to Expand Your Brand's Community

    It doesn’t matter what kind of brand you are—you can engage and delight audiences… and we’re going to show you how to do it. We’ll give you case studies that illustrate how some communicators have mastered live streaming to broadcast their brand’s most compelling stories authentically and spontaneously—and how you can too.

    You’ll learn how to:

    • Identify when it’s best to ramp up production values and when it’s best to go gritty
    • Brainstorm ideas and measurable goals for broadcast-worthy content
    • Engage your audience and address their questions in real-time without missing a beat
    • Cast and train influencers and brand ambassadors to star in your broadcast
    • Leverage other social platforms to drive more viewers to your stream
    • Carolyn Evert

      Carolyn Evert

      Manager of Northeast Communications
      JPMorgan Chase
  8. 12:00 pm - 1:00 pm

    Networking Lunch

  9. 1:00 pm - 2:00 pm

    Advanced YouTube Tactics for Brands

    Learn how to increase your YouTube traffic and report metrics that matter to the C-suite. Nearly three-quarters of American adults use YouTube regularly, beating out Instagram, Twitter and even Facebook. Our communications leaders will teach you how to better tap into YouTube’s massive and growing audience and build your brand with the most powerful content that exists—video. Learn how to leverage the platform to generate leads, grow your email list and create videos with authentic calls to action that encourage followers to subscribe and come back for more.

    What we’ll cover:

    • How to create authentic video content that shows your brand’s personality
    • Leveraging YouTube for events promotion
    • Paid and organic tactics to increase traffic to your brand’s YouTube channel
    • A simple approach to video measurement using a combination of native and third-party analytics
    • Best practices for creating how-to and documentary videos
    • How to create attractive thumbnails, titles and keywords to draw people to your video content
    • Tips and tricks for YouTube video production
    • YouTube audience identification and funnel strategy
    • How to keep fans watching for longer than 30 seconds
    • Working with YouTube influencers to co-brand content
    • Tod Plotkin

      Tod Plotkin

      Principal
      Green Buzz Agency
    • Jon Chang

      Jon Chang

      Product Marketing Manager, Watson Marketing
      IBM
    • Leah Eder

      Leah Eder

      Marketing Specialist
      Green Buzz Agency
  10. 2:00 pm - 2:20 pm

    Networking Break

  11. 2:20 pm - 3:30 pm

    Short-Form Video: Making an Impression in a Minute or Less on Instagram, Facebook and Beyond

    As attention spans shrink, brands are embracing the quick-hit tactics of 60-second (or less) clips to preserve and bolster their relevance. But as you struggle to say more in less time, how can you cut through the social media clutter to deliver short-form videos that make a deep impression? What tips and tricks turn a quick hit into a lasting impression?

    In this panel, you’ll learn how to:

    • Choose social media platforms best suited to target video to your target demographic
    • Connect with viewers using visual storytelling elements that work
    • Measure results and communicate success to senior leaders
    • Entertain and inform without sacrificing brand awareness
    • Find the editing tools and equipment that get thumbs up from pros
    • Ensure video is sound-agnostic (even for clips of “talking heads”)
    • Leverage user-generated and influencer-generated video
    • Make the most of vertical video, optimizing for a 3-inch screen
    • Caitlin Romig

      Caitlin Romig

      Director, Consumer Marketing
      Rosetta Stone
    • Jason Townsend

      Jason Townsend

      Deputy Social Media Manager
      NASA
    • Cassie Katz

      Cassie Katz

      Director, Marketing
      Professional Services Council
  12. 3:30 pm - 3:35 pm

    Closing Remarks

  13. 5:30 pm

    Happy Hour Meet-Up

    Get to know your new PR News friends over a cocktail at the Hamilton bar, which is a quick 5-minute walk from the National Press Club. 
  14. 5:30 pm - 7:00 pm

    Meet-Up at the Hamilton Bar with PR News Friends

    PR News is organizing a meet-up at the Hamilton bar, which is just a 5-minute walk from the National Press Club. 

MEDIA RELATIONS CONFERENCE

Thursday, December 6, 2018

We've designed The Media Relations Conference on Dec. 6 in Washington, D.C. for communications professionals who need to hear forward-thinking insights on media pitching, measurement, the impact of AI/machine learning on media relations and journalism, influencer relations, social media marketing, and the best media relations tools from leading brands like USA Today, NPR, Accenture, Aflac and D.C. Public Charter School Board.

All-Access Pass members also get admission to the Day 1 Video Boot Camp taking place on December 5.

Attendee Bonuses Inlude:

  • PR News' Media Relations Guidebook ($400 value)
  • Executive Summary - we take notes for you!
  • 2018 Media Relations Working Group Survey Results: The Future of Media Relations
  • Sample Dashboard: What Media Relations Measurement Looks Like
  • Glossary: Media Relations KPIs
  • Crisis Simulation Template: How to Conduct a Crisis Communications Audit
  • Certificate of Completion 

Register

Agenda

  1. 8:00 am - 8:30 am

    Registration & Networking Breakfast

  2. 8:30 am - 9:00 am

    Rethinking Media Relations: PR Pros and Journalists in Sync for the Era of AI and Analytics

    Newsrooms may be getting smaller, but they are changing in other ways, too, including using artificial intelligence (AI) and analytics. In this Media Relations Conference wake-call, you’ll learn how these changes will influence how you do your job.

    We’ll cover:

    • The trend of AI bots writing news articles, and how media relations pros can make the leap to writing materials for AI bots
    • How newsrooms are using data and analytics to define audiences and choose stories for them, and how media relations pros can use the same tools to keep pitches in line with what newsrooms are seeking
    • How newsrooms’ need for data to feed AI software will lead forward-thinking media relations pros to shift from providing thought leadership materials to providing thought leadership databases
    • Stacey Jones

      Stacey Jones

      Managing Director, Corporate Communications and Global Media Relations
      Accenture
  3. 9:00 am - 10:00 am

    How to Pitch Reporters on Email

    Let's face it—even though journalists spend much of their time on Twitter (often just talking to their journalist peers) most of media relations is handled on email. Top media relations pros will share with you the email pitch methods that make journalists want to reply to them immediately.

    What you'll learn:

    • Headline-style subject-line writing that draws journalists in
    • Dreaded phrases in subject lines that turn off journalists
    • When and when not to pitch stories
    • Which materials to include or not to include with email pitches
    • How best to format the body copy of an email pitch
    • How to spot the fluff in your email pitches and get right to the point
    • Jen Warren

      Jen Warren

      Director of Global Communications
      Belkin
    • Alison Kodjak

      Alison Kodjak

      Health Policy Correspondent
      NPR
    • Jayne O'Donnell

      Jayne O'Donnell

      Reporter
      USA Today
    • Denise Rolark Barnes

      Denise Rolark Barnes

      Publisher
      Washington Informer
    • Suzanne Ffolkes

      Suzanne Ffolkes

      VP Communications
      The Optical Society
  4. 9:00 am - 10:00 am

    Crafting Content to Help Journalists Get the Engagement They Need

    With continuous pressure on journalists to drive clicks for their media brands, PR pros may feel that providing sensational content is the only way to get a reporter's attention. In this session you'll learn how to turn this trend to your advantage and find ways to monitor the news for opportunities to insert your organization into trending stories and help journalists get more than just clicks, but what they need most—more engagement.

    What you'll learn:

    • How to offer your C-suite as journalist sources across a wider range of subjects than you had previously thought possible
    • How to arm journalists with data-driven insights that could be used in a journalist's headline or tweet
    • Time-saving tips and tools that will help you monitor current themes in the news for opportunities to share your organization's point of view
    • How to use journalists' social channels to track their interests and recent coverage
    • How to make it easy for journalists to use your content “as is”—or close to it
    • Amanda Miller

      Amanda Miller

      Director of Global Corporate Communications
      PayPal
    • Julie Loffredi

      Julie Loffredi

      Gift Guide Reporter
      TODAY
    • Gil Jenkins

      Gil Jenkins

      VP Communications
      American Council on Renewable Energy
    • Natan Edelsburg

      Natan Edelsburg

      COO
      Muck Rack
  5. 10:00 am - 10:45 am

    Speed Networking: Pick Your Beat

    You'll get an opportunity to meet at dozens of your media relations peers and share challenges and successes around a specific industry vertical.

  6. 10:45 am - 11:45 am

    Influencer Marketer: How to Leverage Influencers for Maximum Impact

    Savvy communicators know that audiences are more apt to trust the word of a peer or a personality they gravitate toward rather than a carefully designed pitch or ad from a brand itself or even a positive media story. In this session you'll get a thorough grounding on how to build a results-based influencer marketing program that moves the needle for your brand.

    What you'll learn:

    • How to identify the right influencers and bloggers for your organization
    • How to walk the fine line between providing guidance to influencers while letting them stay true to their creative direction
    • How to clearly define your campaign objective and set measurable KPIs
    • How to vet influencers for problematic past content or artificially inflated follower numbers
    • Eileen Bramlet

      Eileen Bramlet

      VP Communications
      Copyright Alliance
    • Nicole Dye-Anderson

      Nicole Dye-Anderson

      AVP Media Relations
      Barclays
    • Claudia Jones

      Claudia Jones

      SVP, Public Affairs & Communications
      AT&T
  7. 10:45 am - 11:45 am

    The Essentials for a Successful Brand Newsroom

    An online newsroom is a necessary part of a successful media relations strategy. In this session you”ll learn how to optimize your newsroom so it meets its fullest potential and delivers on your investment of time and money.

    What you'll learn:

    • Making sure your newsroom is easily accessible and optimized for search
    • What easy and intuitive navigation in a newsroom really looks like
    • The shareability expected by visitors to your newsroom and your branded content
    • How to make the look and feel of your newsroom consistent with your corporate website to build trust and provide clarity
    • The best ways to incorporate data into your brand newsroom strategy to make sure your stories are hitting their marks
    • Bettina Papirio

      Bettina Papirio

      Senior Director, Digital Brand Lab
      Hotwire
    • Barbara DeLollis

      Barbara DeLollis

      Director, Media Relations
      Marriott International
    • Andrew Gilman

      Andrew Gilman

      President/CEO
      CommCore
  8. 11:45 am - 1:00 pm

    Networking Luncheon and Journalists Panel

    In this Q&A session, we'll ask journalists how their jobs have changed and how they see media changing in 2019—and what role they want PR to play in their professional lives. This will be a rare opportunity for you to ask journalists questions they don't have time to answer when they're in the newsroom.

    Among the topics we'll discuss with our panel of journalists:

    • What makes them open an email pitch
    • How closely they monitor clicks on their own stories
    • Whether their beats are narrowing or if they're being asked to take on more beats
    • How the style and form of their content is changing
    • Examples of successful long-term give and take with specific PR pros
    • Their evaluation of the future of journalism
    • Major Garrett

      Major Garrett

      Chief White House Correspondent
      CBS News
    • Sam Stein

      Sam Stein

      Politics Editor
      Daily Beast
    • Jackie Calmes

      Jackie Calmes

      White House editor
      L.A. Times
  9. 1:00 pm - 2:00 pm

    Measurement Clinic: Are Your Media Relations KPIs the Same as Your C-Suite

    Media Relations Conference attendees will have the opportunity to send in examples of their key performance indicators and have them evaluated by our panel of measurement experts. In this clinic, you'll be advised on how you can better align your KPIs better with your senior leaders' expectations of your media relations programs.

    What you'll learn:

    • How to develop quantifiable, attainable outcomes for your media relations programs
    • Clarity about the difference between outputs, impact and outcomes
    • How to use data analytics to show how you're moving the needle with key audiences
    • How to identify potential disconnects between your communication goals and what/where you are messaging
    • How best to use dashboards to quickly communicate media relations measurement in action
    • Eric Koefoot

      Eric Koefoot

      President and CEO
      PublicRelay
    • Doug Duvall

      Doug Duvall

      AVP, Corporate Communications
      Amtrak
    • Alan Chumley

      Alan Chumley

      Managing Director, Communications Analytics
      W2O Group
  10. 2:00 pm - 2:20 pm

    Networking Break

  11. 2:20 pm - 3:00 pm

    Put the Power of PESO to Work for Your Media Relations Programs

    Learn how to execute your paid, earned, shared and owned content tactics in concert with each other. You'll walk away from this session with a clear plan on how to create a multi-channel PESO approach in which your earned coverage, paid social, branded content and organic social media content amplify each other.

    During this session, you'll learn how to:

    • Integrate media relations, social media, content marketing and lead generation
    • Determine the outcomes you're trying to drive and then build an integrated plan leveraging PESO to support them
    • Get internal buy-in for PESO integration
    • Choose the right KPIs across the PESO spectrum
    • Use PESO to establish links between media relations performance metrics and progress toward organizational goals
    • Bill Phelps

      Bill Phelps

      VP External Communications
      Lockheed Martin
    • Joan Hurwitz

      Joan Hurwitz

      VP Communications
      American Nurses Association
    • Scott Severson

      Scott Severson

      President
      Brandpoint
  12. 3:00 pm - 4:00 pm

    Crisis Communications: How to Be the Best at Preparing for the Worst

    If you were not convinced already that preparing in advance to handle a smoldering issue or a crisis is worth the time and resources to pre-plan, consider this: The risk management and insurance firm Marsh estimates that for every dollar invested in pre-crisis planning, seven times that amount is saved in losses that were averted. This session will add value to your own role as you learn how put that 7-to-1 investment in crisis planning to work in your organization.

    What we'll cover:

    • Preparing for both internal and external events
    • Crafting response plans for all types of crises
    • Staffing needs for crises
    • Determining ahead of time who your credible, trained spokespeople are
    • How to influence the amount of time your crisis remains in the news cycle
    • Reassuring customers and stakeholders while expressing concern for people adversely affected by your crisis
    • Getting organizational buy-in for investment in crisis preparation
    • Jennifer Giglio

      Jennifer Giglio

      VP Communications
      Washington Nationals
    • Kaelan Hollon

      Kaelan Hollon

      VP, Global & Content Protection Communications
      Motion Picture Association of America (MPAA)
    • Karen Lewis

      Karen Lewis

      Head of Customer Success
      Crisp Thinking
  13. 4:00 pm - 4:30 pm

    Media Monitoring Tactics—What Still Works And What Doesn’t

    Media Monitoring Tactics—What Still Works And What Doesn’t

    We'll wrap up the Media Relations Conference by having some of our speakers unpack their Media monitoring strategies and talk about their approach to keeping up with journalists in an ever-accelerating media landscape. In this peer-to-peer discussion you'll hear frank discussion of what's working and what's not.

    We’ll talk about:
    • Native platform tools and best practices for smart media monitoring
    • Challenges and opportunities brought on by an the new media landscape
    • Keeping tabs on journalists with constantly changing beats
    • Tomeika Bowden

      Tomeika Bowden

      CCO
      D.C. Public Charter School Board
    • Laura Gross

      Laura Gross

      President
      Scott Circle Communications
  14. 4:30 pm

    Top Take Take-Aways, Certificates, and Champagne Toast

    Cap off the day with a flute of champagne, your newly minted Certificate of Completion and the top take-aways from the day.

Speakers

  • Diana Alickaj

    Vice President
    Cognito
  • Denise Rolark Barnes

    Publisher
    Washington Informer
  • Tomeika Bowden

    CCO
    D.C. Public Charter School Board
  • Eileen Bramlet

    VP Communications
    Copyright Alliance
  • Chris Broyles

    Managing Director, Americas Lead, Digital & Creative Communications
    FTI Consulting
  • Jackie Calmes

    White House editor
    L.A. Times
  • Jon Chang

    Product Marketing Manager, Watson Marketing
    IBM
  • Alan Chumley

    Managing Director, Communications Analytics
    W2O Group
  • Barbara DeLollis

    Director, Media Relations
    Marriott International
  • Doug Duvall

    AVP, Corporate Communications
    Amtrak
  • Nicole Dye-Anderson

    AVP Media Relations
    Barclays
  • Natan Edelsburg

    COO
    Muck Rack
  • Leah Eder

    Marketing Specialist
    Green Buzz Agency
  • Carolyn Evert

    Manager of Northeast Communications
    JPMorgan Chase
  • Suzanne Ffolkes

    VP Communications
    The Optical Society
  • Major Garrett

    Chief White House Correspondent
    CBS News
  • Jennifer Giglio

    VP Communications
    Washington Nationals
  • Laura Gross

    President
    Scott Circle Communications
  • Kaelan Hollon

    VP, Global & Content Protection Communications
    Motion Picture Association of America (MPAA)
  • Joan Hurwitz

    VP Communications
    American Nurses Association
  • Gil Jenkins

    VP Communications
    American Council on Renewable Energy
  • Claudia Jones

    SVP, Public Affairs & Communications
    AT&T
  • Stacey Jones

    Managing Director, Corporate Communications and Global Media Relations
    Accenture
  • Cassie Katz

    Director, Marketing
    Professional Services Council
  • Anna Keeve

    Public Relations Manager
    ESET
  • Alison Kodjak

    Health Policy Correspondent
    NPR
  • Eric Koefoot

    President and CEO
    PublicRelay
  • Karen Lewis

    Head of Customer Success
    Crisp Thinking
  • Julie Loffredi

    Gift Guide Reporter
    TODAY
  • Amanda Miller

    Director of Global Corporate Communications
    PayPal
  • Jayne O'Donnell

    Reporter
    USA Today
  • Bettina Papirio

    Senior Director, Digital Brand Lab
    Hotwire
  • Meagan Phelan

    Executive Director of the Science Press Package
    American Association for the Advancement of Science (AAAS)
  • Bill Phelps

    VP External Communications
    Lockheed Martin
  • Tod Plotkin

    Principal
    Green Buzz Agency
  • Caitlin Romig

    Director, Consumer Marketing
    Rosetta Stone
  • Sam Stein

    Politics Editor
    Daily Beast
  • Jason Townsend

    Deputy Social Media Manager
    NASA
  • Christopher Wailes

    Director, Global Media Engagement
    Weatherford International
  • Jen Warren

    Director of Global Communications
    Belkin
  • Andrew Gilman

    President/CEO
    CommCore
  • Scott Severson

    President
    Brandpoint

Who Should Attend?

Executives from these companies attend our conferences

AARP
Airbnb
American Heart Association
APCO Worldwide
Capital One
Goodwill Industries International
Heineken
LinkedIn
Mastercard
NYU
Politico
Raytheon
Salvation Army
Southwest
Taco Bell
Target
Twitter
United Nations Foundation
Walmart
Marriott International
Hotwire
Home Chef
Sandals Resorts International
Johns Hopkins School of Nursing
American Dental Association

If you spend at least a quarter of your time in any of these areas, you should attend PR News' Summit:

  • Media Relations
  • Marketing Communications
  • Communications
  • Marketing
  • Public Relations
  • Community Relations
  • Media Pitching
  • Content Marketing
  • Crisis Management
  • External Communications
  • Internal Communications
  • Lead Generation
  • Measurement
  • Digital PR
  • Public Affairs/Issues Management
  • Research and Analytics
  • SEO
  • Social Media
  • Video

You'll Learn How To:

  • Best practices for ensuring your brand’s senior leaders are camera-ready
  • Tactics for leveraging YouTube so it grows your audience rather than simply acting as a video repository
  • How to select and allocate resources for video content on a shoestring budget
  • Strategies for planning, executing and measuring successful Facebook Live broadcasts
  • How to capture effective video content with a smartphone or on the go
  • Augment your media outreach strategy to implement recent developments in artificial intelligence
  • Craft an email pitch that gets journalists to reply in a timely fashion
  • Tie your media outreach strategy into trending, timely topics
  • Work with influencers to meet the needs of your C-suite
  • Optimize your brand newsroom to its fullest potential
  • Build an integrated, multi-channel PESO approach for amplifying your outreach efforts
  • Prepare for crises, whether internal or external to your organization

Media Relations Working Group

Join PR News’ Media Relations Working Group

As an attendee of the PR News Media Relations Conference, you have an opportunity to join the Media Relations Working Group, an initiative to analyze the future of media relations. You’ll be able to join this group of senior communications professionals at brands, nonprofits and agencies and take part in networking opportunities and in the development of special reports, which we’ll share with 200,000 professional communicators.

In addition, as a member of the Media Relations Working Group you’ll be able contribute to the development of future Media Relations Conference agendas. In fact, the 2018 Media Relations Conference agenda was created with the input from the MRWG.

Networking

On-Site

The Media Relations Conference and Video Boot Camp will provide excellent networking opportunities. Beyond the sessions on every facet of media relations and video, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days.

 

  • 2 Networking Breakfasts
  • 2 Networking Lunches
  • 4 Networking Breaks
  • 2 Team Exercises with Peers
  • A tour of the National Press Club on December 4
  • Give back with the PR News team on December 4 by putting together care packages for a nearby homeless shelter
  • A Meet-Up at The Hamilton bar with other attendees at 5:30 p.m. on December 5
  • The Media Relations Working Group
Networking at the Big 4 Conference
Networking at Big 4 Conference
Networking at the Big 4 Conference

Off-Site

While you’re in D.C., make time to explore the beautiful attractions with fellow conference participants like the monuments, restaurants. shops and museums. Here’s a list of our top recommendations:

  • Lincoln Memorial
  • National Gallery of Art
  • Washington Monument
  • Smithsonian National Museum of Natural History
  • International Spy Museum
  • Jefferson Memorial
  • National Air and Space Museum
  • Newseum
  • United States Botanic Garden
  • Martin Luther King, Jr. Memorial
  • Georgetown for restaurants, cafes and shopping
  • Smithsonian American Art Museum
  • Dupont Circle for cafes and bars
  • The National Zoo 
  • Adams Morgan for dining
  • The Portrait Gallery

National Press Club

Venue

National Press Club

529 14th St. NW
Washington, DC 20045
202-662-7500

The National Press Club is one of the nation’s leading conference centers and event facilities. It provides state-of-the-art service for clients who require the best in meeting environments. Our professional staff are experts at coordinating banquets and receptions, as well as news conferences, meetings, symposiums, webcasts and satellite media tours. From our AV team to our broadcast team to our online staff to our still photographers, we are ready to help you present your message to the audience in the room, across the country and around the world.

PR News does not have a room block for this event, but we do have a list of recommended hotels below that are a ten-minute walk or less from The National Press Club. 

Nearby Hotels

Pricing

Best Rate! All-Access Pass to the Boot Camp and Conference

  • Alumni Rate*

    $995
    Register
  • VIP

    $1495
    Register
    Valid until
    November 16, 2018
  • Last-Chance

    $1595
    Register
    Valid until
    December 05, 2018
  • On-Site

    $1895
    Register
    Valid until
    December 06, 2018

Boot Camp Only

  • Alumni Rate*

    $795
    Register
  • VIP

    $995
    Register
    Valid until
    November 16, 2018
  • Last-Chance

    $1095
    Register
    Valid until
    December 05, 2018
  • On-Site

    $1345
    Register
    Valid until
    December 06, 2018

Conference Only

  • Alumni Rate*

    $795
    Register
  • VIP

    $1095
    Register
    Valid until
    November 16, 2018
  • Last-Chance

    $1195
    Register
    Valid until
    December 05, 2018
  • On-Site

    $1495
    Register
    Valid until
    December 06, 2018

*The Alumni Rate: Past PR News conference attendees get a special discounted rate of $995 for the All-Access pass and $795 for a one-day pass. All event alumni registrations will be verified by the PR News staff. 

Nonprofit/Government Discounts: Nonprofit and government organizations receive an additional $200 off current rates. 

PR News Subscribers Save More: PR News subscribers save 15% on the Media Relations Conference and Video Boot Camp and all PR News events.

Team Rates: Join the many other companies who bring their teams to the Media Relations Conference and Video Boot Camp so they can collectively learn, strategize and build a better mousetrap.

Questions? Contact Client Services

Invest In Your Future: Attending Media Relations Conference and Video Boot Camp is the equivalent of 24 hours of time with a strategic consultant or spending a few weeks in a graduate-level business course. Plus, the people connections you’ll make are invaluable. Register now and commit to taking your career and your department to the next level.

FAQs

What is PR News?

The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries.

Does PR News have a hotel room block?

Not at this time. Here is a list of nearby hotels.

How can I become a sponsor?

A variety of event sponsorship opportunities are available for these industry-known events. Please contact Katie Sullivan to book you spot soon as we have a limited number of slots available.

How can I become or suggest a speaker/panelist?

To be considered, please email Senior Content Manager, Sophie Maerowitz at smaerowitz@accessintel.com.

How do I register?

You can register online on our secure site. If you have any questions or concerns, please call or email Client Services at 1-800-777-5006; clientservices@accessintel.com.

What is included in the registration price?

Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 4 credits towards your PR News Certificate in Social Media.

What kinds of payment do you accept?

We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.

Is there an additional discount for groups of 5 or more?

There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; clientservices@accessintel.com for details.

What if I have a discount code?

Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.

I’m part of the media, how can I get a complimentary pass?

If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to clientservices@accessintel.com. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.

I am registered, but cannot attend. Can I cancel or transfer my registration?

You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to clientservices@accessintel.com.

I have a question about the Conference and/or Boot Camp that I did not find here. What should I do?

Email questions to clientservices@accessintel.com. You may also call 1-800-777-5006 for additional assistance.

Sponsor

At the Media Relations Conference and Video Boot Camp presented by PR News, sponsors will reach hundreds of communicators looking to improve their digital strategies. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.

Have other sponsorship needs? You can customize a sponsorship package. Hurry, only a limited number of sponsorships are available! For information about sponsorship packages, please contact Katie Sullivan at ksullivan@accessintel.com.

PR News Gives Back with Feeding America

The Feeding America network is the nation’s largest domestic hunger-relief organization with 200 food banks and 60,000 food pantries and meal programs. Together with individuals, charities, businesses and government we can end hunger. A portion of the PR News' Media Relations Conference and Video Boot Camp ticket sales will go to Feeding America.

Contact

Questions

For questions related to event registrations, please contact:

Sponsorship

If you would like to sponsor this event, please contact:

Program

For information on programming and speakers, please contact: