Imitation is the greatest form of flattery, as the adage goes. In the context of successful communications initiatives executed via Facebook, Virilion founder Shabbir Safdar cites the following companies and their specific Facebook applications as examples worthy of emulation:
• North Face: Fan feedback, brand evangelist materials, product announcements.
• Starbucks: Sustainability messaging, fan feedback, coupons, custom apps.
• Hellman’s Mayo: Custom Facebook app—no actual FB page.
• Razorfish: Thought leadership, job recruitment, company news.
• Dell: Discounts, contents, marketing.