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While working with a client to develop PR strategies to get its CEO and other leaders out and about with key stakeholders, it became clear that visibility isn’t enough anymore.

Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first.

In 2012, for the first time ever, LRF integrated social media into the program at the Forum, tapping the expertise of one of the Foundation’s Scientific Advisory Board members and leading lymphoma experts to conduct a Twitter chat.

Jay-Z responded to the criticism through the medium that best suited him and took control of the situation following his trip to Cuba.

In this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara

For consumers of media worldwide, online usage now exceeds offline media consumption.

A new study reveals the true power of videos in reaching audiences through social media. But to realize that power, solid video production values must be adhered to.

Poll loading… Please enable javascript. The use of Vine will be discussed at PR News Big 3 Conference, which will focus on Twitter, Facebook and Pinterest.

Communicators need to maintain the momentum by showing the C-suite how ‘earned media’ can deliver solid dividends

Thatcher’s strong stances and willingness to incur slings and arrows at the expense of preserving her integrity can provide some guidance for brands.