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A recent national survey of more than 100 journalists, conducted by McBain Associates for M Booth & Associates, Inc., may not have uncovered any earth-shattering news, but it does underscore that journalists’ views about PR… Continued

444 Madison Avenue New York, N.Y. 10022; ph: 212/508-0700 Editor’s Note: It’s been our general impression that the New York media outlets are the hardest to gain access to (for two reasons: the hectic newsgathering… Continued

New Workshop Designed To Alleviate Your Crisis Concerns PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer… Continued

BOSTON – The Internet, for PR and marketing professionals, is becoming more functional than flashy, especially for research and development, product launches and even talking to the media. Pharmaceutical companies, for example, are shifting business… Continued

On the Radar Screen: Taco Bell’s Embroiled In Customer Beef With Service Given it’s the era of political correctness, we want to be really careful about passing judgment on this gripe, but we couldn’t refrain… Continued

In two weeks, PR NEWS will tackle one of the most pressing issues you’re sure to face in the future: how prepared your company is for a crisis. On Feb. 17 at the Washington Sheraton… Continued

The business climate of mergers and acquisitions, the impact of the Internet and the advent of the global market have all given way to an increased need for the internal communications audit – the checks-and-balances… Continued

Jan. 29: "Inside The Newsroom," Bulldog Reporter and PR Newswire, The Renaissance Hotel, Washington, D.C., 800/959-1059. Jan. 29-30: The DMA 1998 Brand Marketing Conference," Direct Marketing Association, Hyatt Regency O’Hare, Chicago, 212/790-1500; http://www.the-dma.org. Jan. 29-30:… Continued

The deadline for the Medical Marketing Association’s Annual In-Awe Awards is Feb. 6. It was incorrect in the "1998 Calendar of PR & Marketing Events."

E-Mail Survey: PR Pros: Offbase When They Rely on Electronic Routes? Snail mail isn’t as dreaded as PR pros might think, according to the results of a survey by Thomas Rankin Associates. The East Greenwich,… Continued